Some great prints and a subtle nod to this season’s trends make Ted a winner.
Ted Baker expertly combines elements of spring 11’s trends with its own design direction. Subtle colour blocking is seen on dresses and knits. Pleats, playsuits and flared jeans nod to the 1970s trend, while maxi dresses stand out.
Bird cage and dragonfly prints on dresses reflect Ted’s unique handwriting, while the white and lace trends also feature on dresses - the product category of choice here. Macs and heritage-inspired jackets offer some spring outerwear options - a bit of a rarity in Bath’s stores.
This great store is full of the Ted touches customers have come to love and expect. The floral wallpaper in the changing rooms makes you want to linger, and velvet stools add to the store’s majestic feel, with its high ceilings, white pillars and wooden floor. Staff were attentive, explaining changes to sizing options.
A pair of flared jeans looks great at £89, as does a long-sleeved lace dress at £149. Quality knits are worth the £75, but a pair of slim-cut combats at £109 look too shiny, thus a bit cheap-looking. Dresses come in a wide range of prices, from about £89 for a shift dress to £229 for a rose-print, ruffle maxi. Macs look great at £219.