Overall it geared towards youthful looks with a casual leaning. There is plenty of denim with mid-blue washes – rather than the neat raw styles – while laundered checked shirts, polos and hoodies form the bulk of the wardrobe. Distinct stories here include a rail of preppy Americana that ushers in striped polos and hoodies while a super-bright range is anchored to polos and shorts with a surfer-friendly feel. The archive range of multi-coloured jacquard shirts offers a smarter, though self-consciusly eccentric, look. A key piece is the distressed, double collar leather jacket and soft-handle, enzyme washed graphic T-shirts.
Theatrical and impressive. Purple and wood tones clash on the zig-zag wall coverings, “tea-room” style tables are scattered with product and – oddly – branded teabags, which customers are invited to take. The glass wall units, leather and velvet fixtures add up to a plush sense of luxury, made more accessible by the OTT colourings.
A bit too much casualwear with the weighting heavily in favour of softly-laundered tops though there is plenty of variety within this category from the shirts to polos, T-shirts, and hoodies. Appropriately there are plenty of jeans in the mix and with summer coming Ted has rolled out an early shorts offer. Though there is room for a significant library of printed and jacquard formal shirts, there is little in the way of tailoring.
Thick with detailing and quality fabrications, the prices are high but sit below those at Reiss and All Saints. Washed-down T-shirts are £30, in tailoring a grey 1sb is £225, with £85 for the trousers. The sb trench meanwhile is £195. The polos are £50 and denim sits at about £85.