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TED BAKER

Looks  7                                               

Overall it geared towards youthful looks with a casual leaning. There is plenty of denim with mid-blue washes – rather than the neat raw styles – while laundered checked shirts, polos and hoodies form the bulk of the wardrobe. Distinct stories here include a rail of preppy Americana that ushers in striped polos and hoodies while a super-bright range is anchored to polos and shorts with a surfer-friendly feel. The archive range of multi-coloured jacquard shirts offers a smarter, though self-consciusly eccentric, look. A key piece is the distressed, double collar leather jacket and soft-handle, enzyme washed graphic T-shirts.

Store  9                                                

Theatrical and impressive. Purple and wood tones clash on the zig-zag wall coverings, “tea-room” style tables are scattered with product and – oddly – branded teabags, which customers are invited to take. The glass wall units, leather and velvet fixtures add up to a plush sense of luxury, made more accessible by the OTT colourings.

Mix 6                                                    

A bit too much casualwear with the weighting heavily in favour of softly-laundered tops though there is plenty of variety within this category from the shirts to polos, T-shirts, and hoodies. Appropriately there are plenty of jeans in the mix and with summer coming Ted has rolled out an early shorts offer. Though there is room for a significant library of printed and jacquard formal shirts, there is little in the way of tailoring.

Value  7                                                

Thick with detailing and quality fabrications, the prices are high but sit below those at Reiss and All Saints. Washed-down T-shirts are £30, in tailoring a grey 1sb is £225, with £85 for the trousers. The sb trench meanwhile is £195. The polos are £50 and denim sits at about £85.

SCORE 29

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