A hit or miss product offer is saved by a roomy store, quirky shopfit and extra detail.
Some of the product in Ted Baker is a bit nondescript but the dresses and outerwear steal the show in this Glasgow store. A grey checked dress with cowl neck and a lime and purple checked silk shirt dress with large lapels both stand out, while each piece of outerwear is lined with a different contrast print fabric, so a raspberry trench with storm flaps opens up to reveal an amazing paisley lining.
From the front this shop looks tiny and narrow, but once inside it opens up into menswear on the left and womenswear on the right. There are some cute details such as chintzy wallpaper and chandeliers and little picture tags rather than numbers for the changing rooms. The clothes have labels with messages such as ‘You look fabulous’, and it is these small touches which help Ted Baker to stand out.
The problem with Ted Baker is that with much of the product you feel you could get similar designs elsewhere at a cheaper price. However, the more original pieces are good once you find them, so trench coats with plenty of detail and bright patterned linings are well worth it at £199, as is a shirt dress with zip-front pockets and asymmetric draped neck for £89 and a navy wool duffle coat with storm flap, red stitching and floral lining at £189. A purple lime checked silk dress is spot on at £119.