The most idiosyncratic store in Bluewater gives shoppers the true Ted Baker experience.
If Ted Baker is exploring any trend for spring 12, it’s heritage. Throughout the store it has the English gent thing down to a tee, from the Savile Row-style pinstripe tailoring with Ted’s trademark lining to a red cropped padded jacket very much in a reworked Barbour mould. Chinos are to the fore as expected but aren’t overly slim, making for a slightly untidy look. A good speckled sweatshirt and printed swim shorts add a touch of fun to the range.
This tends to vary at Ted Baker, where for every fully lined and properly bound blazer there’s a standard pair of chino shorts that, while sporting a few detail flourishes, don’t really feel like value for money at £69. Prices are fairly steep, with a standard quarter-lined blazer seeming dear at £179, but for shoppers who search out and appreciate the at times almost imperceptible details, some of those price tags won’t seem so gasp-inducing.
Having moved to this bigger store last November, this is one of Ted Baker’s latest concepts. Tedbury Village, as it is known, is dripping with Britishness, from the butchers tiles to the apothecary display cabinet sales desk - it definitely creates an unmistakeable brand image, one that dominates the friendly staff, decent depth of sizes and safely styled mannequins. All in all, like some of the clothes, its attention to detail make for a well-rounded shopping experience and it is the standout store in Bluewater’s premium avenue.