All the trimmings: With London in a festive frame of mind, here are the most eye-catching windows.
A year in the planning, Harvey Nichols’ Christmas windows invite shoppers inside an enchanted forest. Clothed in designer fashion, mannequins emerge from the forest floor like woodland creatures, while accessories hang on hand-painted boughs filled with metallic acorns and pine cones. The Knightsbridge store is also adorned with 210 Christmas trees.
Debenhams has used shards of red and orange light to form a Christmas tree in the long vertical window of its Oxford Street flagship. The giant tree is adorned with bright red tags that read ‘Found It’, the central theme of the department store’s Christmas campaign.
Liberty took inspiration from its golden ship weathervane for the theme ‘The Store That Launched 1,000 Gifts’. Lined with gold discs like a treasure trove of coins, each window has a bejewelled boat laden with gifts, which appears to glide through a sea of golden confetti.
Wolf & Badger
Large iridescent 3D stars with feathered edges fall like confetti on four mannequins, which are dressed in chunky jumpers, shimmering silver leggings and multicoloured jackets, in this premium independent.
Menswear independent Trunk has taken a traditional approach with a classic Christmas tree sporting golden baubles and white fairy lights, standing between two mannequins.
Styling itself as ‘Destination Christmas’, Selfridges goes all out on its fairy tale theme. In one window three glamorous women leave Santa Claus napping and make off with his haul of presents in a bright orange Mini. In nearby displays the golden goose holds a tea party in a forest, a mannequin sits in a bird’s nest wearing an exclusive feathered AF Vandevorst dress and Paddington Bear stands beside a golden taxi, surrounded by jars of marmalade.
Forever 21 opts for high shine, placing its mannequins on silver cellophane boxes in the style of icebergs, set against a neon pink background.
The upscale department store is taking its consumers to the ‘Land of Make Believe’, depicted by a forest of silver birch trees, snowdrifts and oversized toys. Various brands have been given their own windows, like Karen Millen and Pinko, which styled its mannequins in a frozen scene reminiscent of the ballet Swan Lake. La Perla’s window houses an elegantly dressed mannequin lounging in front of a roaring fire, while Brioni’s suits are presented in a swirling snowstorm.
South Molton Street
Luxury independent Browns has taken inspiration from traditional advent calendars, interweaving Belgian decorations depicting magical gingerbread houses, cupcakes and doughnuts with winter 14 product.
Massimo Dutti hits the slopes for Christmas, highlighting its après-ski collection, which debuted in October. In the main window a mannequin dressed in a brown jacket and chunky knitwear stands in a snowdrift in front of a snow-covered fir tree, skis in hand, while another mannequin follows behind on a ski lift.
Marks & Spencers
Marks & Spencer has gone big on its Magic & Sparkle theme, flashing up messages in the neon pink and silver lights decorating the walls of its flagship store, such as ‘Christmas is better with Magic & Sparkle’. Mannequins dressed like the fairies from its TV campaign are pictured crafting gifts in a workshop.
Dover Street Market
Dover Street Market’s windows shun the traditional trappings, focusing instead on jackets and dresses from its Simone Rocha x J Brand collection. However, the fleet of models in black, pink and red do give a nod to the festive season with their gift-wrapped mannequin heads.
South Molton Street
Ever playful, Ted Baker has spun the fantasy theme on its head with its ‘Wild Wonderland’ concept, in which golden snakes trail up a Christmas tree and stencilled leaves frame every window.
Marylebone High St
A group of stylishly dressed mannequins - two male, two female - are grouped above the message ‘Comfort and joy’, in the window of Matchesfashion.com. To their right, a strand of golden metal curls downwards in the shape of a gift-wrapping ribbon.