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The Next Tech: Drapers' series on the latest innovations in fashion

The next tech animation

 

The fast pace of change in the world of technology presents one of the biggest opportunities – and challenges – for fashion brands and retailers.

In response to consumer demand, more businesses are following in the footsteps of tech-driven etailers and investing in their personalisation and social media strategies. The priority now is to create a seamless experience across apps, mobiles, desktops and in store. The advantages are obvious: higher levels of customer satisfaction and sales.

But as retailers shift more sales online and rely increasingly on technology to help them create a tailored, omnichannel experience, there is also a higher risk from increasingly sophisticated fraudsters.

In this special report, Drapers examines the emerging trends in social media, wearable tech and personalisation, prof­iles the thought leaders fusing the worlds of fashion and technology, and looks at how to protect your business from digital fraud.

On Thursday follow @drapers and keep an eye on drapersonline.com to keep abreast of all the news at it unfolds from Drapers Digital Forum, which brings together the most forward-thinking operators in the digital retail space.

And on Friday morning you can see all the winners and action from the Drapers Digital Awards 2016.

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