The fast pace of change in the world of technology presents one of the biggest opportunities – and challenges – for fashion brands and retailers.
In response to consumer demand, more businesses are following in the footsteps of tech-driven etailers and investing in their personalisation and social media strategies. The priority now is to create a seamless experience across apps, mobiles, desktops and in store. The advantages are obvious: higher levels of customer satisfaction and sales.
But as retailers shift more sales online and rely increasingly on technology to help them create a tailored, omnichannel experience, there is also a higher risk from increasingly sophisticated fraudsters.
In this special report, Drapers examines the emerging trends in social media, wearable tech and personalisation, profiles the thought leaders fusing the worlds of fashion and technology, and looks at how to protect your business from digital fraud.
Drapers Digital Week: The Next Tech
On Thursday follow @drapers and keep an eye on drapersonline.com to keep abreast of all the news at it unfolds from Drapers Digital Forum, which brings together the most forward-thinking operators in the digital retail space.
And on Friday morning you can see all the winners and action from the Drapers Digital Awards 2016.