Topman scores on the trend front but the store is let down by messy Sale rails towards the front.
Easily the most directional retailer Drapers encountered, with a strong emphasis on the 1970s. Topman does chinos but it does them drop crotch, with elastic ankles or carrot legged and in shades of purple as well as the traditional navy and beige. Polos are Argyle knitted and tailored brown shorts also feature. Vintage-wash striped T-shirts are more commercial. There are also skinny tailored trousers and skinny suits.
The store is let down by having endless Sale racks positioned just as you enter. There are 12 in total, ticketed with under £20, under £40 and suchlike signage, but they are so tightly packed that shoppers can hardly navigate around or between them to get to the full-priced new season stuff. Staff, however, were ultra cool and modelled the retailer’s key trend stories with pizzazz. You’re buying into a lifestyle here.
Jeans range from £20 to £40, with the top price taking in the latest fashion styles including the drop crotch. Cargo shorts match most of the key competition at £30, while track pants undercut many rivals at just £26. A chambray three-quarter sleeve shirt is £28, while a skinny-fit polyviscose suit in black comes in at £100. Khaki cargos are £44.