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Looks  8                                               

There’s no such thing as a basic in this trend-drenched purveyor of self-conscious style for the catwalk wannabes – even the T-shirts come with contrast trims on baseball collars. Slim-fit 1sb suits come in mini-checks and with taped shawl collars. Knits are imaginative, from low-fastening db styles to gossamer-thin drawstring roll necks. Crisp cottons in tiny checks and plains on shirts, shorts, knits, and polos with a 1950s twist offer one of the earliest summer ranges on the high street.

Store 7                                                  

Sophisticated and spacious. Details include sweeping, curved rails which give a more organic and futuristic feel, mirrored in the wall graphics, which have rounded corners. The music, like the staff, is loud, and both are straight out of an episode of Skins. A bubbly sales girl is helpful and she points out key pieces and offers the way to the large, spotless changing rooms. 

Mix 7                                                    

Half is casual with an exhaustive denim wall, a host of checked shirts and variety of knits as well as a huge offering of T-shirts with photoprint, illustrations and licensed graphics. The other half of the store is split between tailoring, outerwear, Sales rails, accessories and footwear. It is diverse and it hangs together well.

Value  7                                                

Not as value-led as New Look, but Topman delivers a high fashion concept at achievable prices. Suit jackets come in at £65 with trousers start at £20 but good, better, best architecture takes these to £100 / £40. Baseball T-shirts are two for £10 and jeans hover around £50.


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