Standout product with a strong pricing architecture in one of Stratford’s most impressive stores
The most trend-driven of the stores with all the trends and a few twists. It’s a season of knitwear, with intarsia, Fair Isle and Navajo options standing out amid a huge patterned offer, while elbow and gun patches work the heritage trend. Chinos are key alongside a plethora of denim and cords. The rock ‘n‘ roll-inspired AAA range looks good, while a Made in England line celebrates UK manufacturing.
Topman benefits from an open shop front that is great during busy times, featuring a visually impressive cluster of 12 mannequins wearing the key looks. The interior looks great and is a pleasure to shop in. Product is mostly merchandised by category, making it easy to navigate, while staff were helpful and friendly. There are iPad docks and WiFi – assistants explained that if your size isn’t in store you can buy online.
With this sort of trend direction you can expect to pay a little more, and this is the case with certain items. However, Topman offers a good price architecture and what is surprising is that basics, such as simple chinos, come in at £28, beating River Island’s reasonable £30. A basic skinny jean is also £28, nipping River Island’s cheapest options, which are £29.99. Colourful intarsia jumpers start at about £30, quilted jackets at £55 and a duffle coat with rope fastenings is £85, only £5 more expensive than River Island.