Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more


The overwhelming but on-trend product is let down by the in-store experience.

If the customer is looking for trends, Topman has the lot. Printed shirts and sweatshirts? Check, in a variety of ethnic and Hawaiian patterns. Nautical? Check, with extensive use of stripes on shorts, T-shirts and polos as well as maritime symbols. Patterned woven polo shirts, embroidered and cord shorts, chinos? Check, check and check. The only downside is that with so many options, there are clear hits and misses, in contrast to the more edited approach at River Island.

Multi buys on T-shirts seem like a great deal when looking at the variety of colours, but on closer inspection the two for £12 deal is less worthwhile as they’re 100% polyester. Quality on the whole is a little thin - a few corners have been cut in trim and fabric especially with the more trend-led pieces. At £26, the printed shirts are inexpensive while £28 chinos have decent fabric but a poor button. Denim from £28 to £36 is better at the higher price point while suits look cheap and not particularly stylish.

Taking up one side of a large plot shared with Topshop, Topman comes across as the poor relation. A markdown section is large, and unmissable on entry, possibly cannabalising full-price sales. Smaller sizes are plentiful but outside a 34 waist/large top, depth is limited. Pillars near the entrance block the view down the tightly packed store while staff were far from helpful with size queries. Fittings and finish on the floor and in the changing rooms look tired.

View the full report here

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.