The overwhelming but on-trend product is let down by the in-store experience.
If the customer is looking for trends, Topman has the lot. Printed shirts and sweatshirts? Check, in a variety of ethnic and Hawaiian patterns. Nautical? Check, with extensive use of stripes on shorts, T-shirts and polos as well as maritime symbols. Patterned woven polo shirts, embroidered and cord shorts, chinos? Check, check and check. The only downside is that with so many options, there are clear hits and misses, in contrast to the more edited approach at River Island.
Multi buys on T-shirts seem like a great deal when looking at the variety of colours, but on closer inspection the two for £12 deal is less worthwhile as they’re 100% polyester. Quality on the whole is a little thin - a few corners have been cut in trim and fabric especially with the more trend-led pieces. At £26, the printed shirts are inexpensive while £28 chinos have decent fabric but a poor button. Denim from £28 to £36 is better at the higher price point while suits look cheap and not particularly stylish.
Taking up one side of a large plot shared with Topshop, Topman comes across as the poor relation. A markdown section is large, and unmissable on entry, possibly cannabalising full-price sales. Smaller sizes are plentiful but outside a 34 waist/large top, depth is limited. Pillars near the entrance block the view down the tightly packed store while staff were far from helpful with size queries. Fittings and finish on the floor and in the changing rooms look tired.