Original trend interpretations characterise a strong season for Topshop in a first-rate store
Topshop ploughs the most directional road of Bournemouth’s young fashion stores. For example, while other shops feature a token 1980s-inspired sporty body, Topshop has them in spades, in myriad colours and fabrics. Nautical stripy knits are here, as in other stores, but so is a cream cotton bib top edged in navy reminiscent of 1950s pin-up sailor girls. Rose-printed jeans, palm tree-motif swishy skirts and cupcake intarsia knits add to the impressively original offer.
The store’s gently curving rails add interest to browsing routes. Mannequins gesticulate rather than stand poker straight, which reflects Topshop’s quirky edge. The store itself feels larger than it is due to its oblong shape, and clear signposting for denim, knitwear, tall and petite collections make for easy shopping.
Basics are here and surprisingly just as cheap as at its rivals - £12 for black leggings - while a studded shoulder-cropped jersey top is a steal at £20. As one of the few stores backing the underwear as outerwear theme, a floral-printed bustier is a reasonable £20. A black waterfall jacket in cupro is well positioned at £45, as is an Alexander Wang-inspired jersey and canvas hooded jacket.
‘I like Topshop because it’s really fashionable. It has so many clothes and a great variety’
Petra Pincher, student, 18