Topshop has pretty much every spring 09 trend covered, including some extra ones of its own. Florals come in swirled rosettes or are pixelated on dresses and skirts; body-con dresses and exposed zips all nod to the 1980s; shapes range from soft bubble hems and harem pants to structured shoulders and voluminous hips; and jumpsuits are a-plenty. Topshop also offers a strong trend for prints, from repeat hearts to fruits.
The front two-thirds of the ground floor covers the florals, boho and nautical trends, and Topshop Boutique, with designers including Richard Nicol and Marios Schwab. The back third is made up of basics, accessories and the maternity range. Upstairs, denim, knitwear and footwear are given two-thirds of the womenswear area, while the rest is made up of Topshop Boutique, lingerie and more tailored trend-led product, like jumpsuits and structured shapes, which are placed at the front of the shop floor.
Trends and product categories are clearly sign-posted, but product is sometimes strewn across the wrong rail. The Kate Moss for Topshop range is signposted to be on the ground floor but the sales assistant tells Drapers that what is left of it has gone to Sale rails upstairs, of which there are three.
Basics are well-priced, with two vests for £9 and heart-print leggings for £20. A pleated floral dress with exposed zips is good value at £38, as is a silk jumpsuit for the same price – cheaper than rivals like Oasis. Harem pants are £50.
I like Topshop a lot but it is harder to wear than it used to be. There used to be a lot of easy to wear basics but now I feel you have to sift through a lot of edgier pieces. I think the majority of the stuff is too out there. There are still some basics that I like but it’s harder to find them.
Julia Dodd, 20, Waitress