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Topshop

Original product, a fun shopping environment and a two-floor layout makes for a great store.

Product 9

Topshop has plumped heavily for sequins, which feature on pencil skirts and super-short minis, 1980s-style cropped tops, evening shrugs and all-over dresses. Velvet, a key catwalk trend largely left alone by many of the young fashion retailers, is here in blazer and dress form. In outerwear it is all about the pea coat, alongside the db military jacket and plenty of casual duffle options. Other
typically eclectic Topshop takes include double peplums on striped knit dresses.

Experience 7

This store is like walking into a luxe treasure trove, with gold wardrobes, lace and faux fur-dressed mannequins and a liberal dose of sparkling sequined product. Knitwear is flagged up well with Topshop’s signature wall of coloured letters. There is some disproportionate signposting for the Christopher Kane for Topshop range, however, with posters plastered all across the walls. Yet, when you get to it, there are only five or six pieces tucked away in the basement.

Value 7

It was disappointing to see Topshop had a number of leather-effect pieces, rather than real leather, but in terms of price points the resulting £58 for a studded collar jacket and £45 for motorcycle leggings are about a third of the price than if they had been rendered in real leather. Plain black leggings are £12, which is a little more than at other retailers. Sequin jackets are between £65 and £125, which spanned the price spectrum across all the young fashion retailers Drapers visited.

Score 23

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