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Topshop

Outstanding visual merchandising but a narrow offer lets this branch down

Product 7½

The key looks are all here with a good balance across casual and dressy. Biker boots, cowboy boots and engineered boots serve a more masculine, edgy trend while a tan wedge lace-up boot moves into quirky Vivienne Westwood-type territory. Elsewhere, there are over-the-knee super-high black leather boots and studded-toe purple suede ankle boots. The standout style is a multi-strap copper and black snakeskin platform with tassel detail on the vamp, from the Topshop Boutique range.

Experience 7

Outstanding high-level visual merchandising draws you right through the store to the shoe lounge at the back. Shoes are displayed on mannequin legs dressed in interesting hosiery and also feature in window displays and at key display points. There are also full-length mirrors and a seating area to make this a comfortable shopping experience, but the department is slightly cramped in areas and Drapers is not offered any assistance by staff.

A cluttered Sale bay also lets the look down.

Value 7

Topshop has added more hardware and trims to help justify its slightly higher price points - engineered boots are £70 and electric blue mesh zip-front shoe boots £65. The over-the-knee black leather boots are outstanding against the competition at £100 but the copper and black sandal from the Boutique range is £120, which makes little sense against the boot pricing and also nudges Topshop into Kurt Geiger price territory where there is no comparison on experience or design.

Score 21½

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