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TOPSHOP

Perfectly executed on-trend product, excellent staff and wide pricing makes this top of the shops.

Product 9

Customers are in for a treat as Topshop serves up all the key trends and more. Entire sections are devoted to burgundy and mustard alone, while the sheer breadth of its knitwear offer means shoppers needn’t go anywhere else. Clear must-haves such as a pleated tangerine midi skirt and faux-fur coats sit alongside appliquéd tops and blouses, while pencil skirts, high-waisted trousers and ankle-grazing, slim-cut trousers tick the silhouette trend.

Experience 8

It’s impossible not to go in. An open facade allows shoppers to see through the store, starting with mannequins modelling the latest trends. A big welcome sign lists treats including a free make-over, limited-edition gifts and guest DJs. Drapers witnessed a super-cool sales assistant help a 30-plus shopper find a dinner party outfit. She asked all the right questions. Brilliant.

Value 7

Topshop’s wider selection of fabrics, compared with its rivals, means it has a wider price architecture, often going much higher than other young fashion retailers. £90 for a floral maxi skirt may seem high but the design and pure silk make it an investment piece. By comparison, a pleated skirt at £45 isn’t much higher than Miss Selfridge’s at £42. An orange angora-mix shift dress is good value at £50 as are embroidered blouses for £38. Burgundy faux-leather trousers are excellent at £32.

Score 24

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