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Topshop

Totally on trend, it knocks spots off its rivals with good value product. Insufficient seating though.

Product 9

Topshop’s product is the most on trend seen on Drapers’ Hit or Miss survey, with updates on the ankle boot in zebra print and dalmatian spots, along with 1960s mod styles as seen on the catwalks at Stella McCartney and Miu Miu. Velvet uppers and corset lace-up detail also helps Topshop stand out. What it lacks is a sufficient knee-high boot offer and kitten heels. Men get versions of punctured leather brogues and coloured suede and crêpe soles.

Experience 8

Both the men’s and women’s shoe departments are situated on the first floor with a shoe display on the ground floor directing customers upstairs. Women’s has a floor-to-ceiling wall display of boxes with shoes arranged according to colour or print. There are armchairs, but in busy periods the seating will not be sufficient as a lot of the floor is taken up by display units.

Value 8

A zebra-print wedge ankle boot with a rubber sole is a fair price at £80, especially when similar versions in Kurt Geiger cost over £100. The Topshop Premium sub-brand offers added design differences such as a striking woven leather boot with a tassel and a staggered gold wedge with a strappy open toe for £80. Entry-price ankle boots are excellent at £36 with an on-trend faux-velvet slipper style at just £20. Men’s styles include a desert boot for £46 and £95 for a premium punctured-leather brogue.

Score 25

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