The high street Samurai marches on with its clean-lined basics, technical innovation and cool graphics. No surprises here for anyone that has visited Uniqlo with any regularity – Japanese graphic T-shirts, an army of coloured denim styles, cashmere knits and simply styled hoodies, sweats and checked shirts. Corduroy trousers and 2sb jackets add a dose of librarian chic.
Time to exhale – this is a bright, spacious setting that gives welcome relief from the bustle of the mall. Though mostly this is purest white interior, some of the brick walls are painted black and the letterbox red of the store fascia provides a punchy contrast. The pantone display of men’s socks is a typical example of how the colourful product is merchandised here.
Key items are usefully arranged in libraries of style – here, a long wall of jeans; there, a wall of T-shirts; and here a rail of windcheaters. Like a sensible wardrobe, it is all built around the key basics with trend-led styles sprinkled around. The store segues seamlessly from men’s to women’s sections as it navigates by styles, and such is the consistency across the ranges that there are times when you’ll have to check the labels.
The prices are low and the extra pay-off is the great quality. Cotton/cashmere knits are £20, the pea coat is just £40, dry-tech trousers are £25, the wind cheater is £15 a red checked cotton shirt is only £10 and the hoody just £15. It is simply difficult to resist.