Brightly coloured dresses stand out but Dorothy Perkins offers better value.
Brightly coloured dresses rule the day at Wallis, from paisley and geometric prints to bright colour blocking on long-sleeved tunics, shifts and maxi dresses. Knitwear is another popular category, with a good selection of long-line cardigans to wear with the dresses, while animal prints and lace keep Wallis on trend. As expected, a small selection of workwear is available towards the back of the store. A decent collection but lacks the wow factor.
A well segmented store, Wallis’s shoppers know where to find what they are looking for, from the petite to the workwear sections. Elsewhere, product is merchandised by colour or category, with good sizing options. Sales assistants are helpful but not pushy. Unlike most stores in its category, Wallis has a mid-season Sale, which is advertised on the window. Even some coats have 15% off, cheapening the offer before the winter season gets into full swing.
Much cheaper than Reiss but slightly more expensive than Dorothy Perkins, Wallis offers the middle ground in the contemporary category.
A double-breasted pea coat in various colours is great value at £65, as is a soft, faux-fur coat for the same price. A faux-leather jacket comes in at £55 (but looks fake), while cardigans range from £35 to £40. Wallis’s main competitor is, arguably, Arcadia-owned sister chain Dorothy Perkins, whose paisley dresses at £35 rival those at Wallis for £48.