For a small store, more full-price merchandise is needed, but the editing is good.
This may be a small store, but Warehouse’s clever editing of product means there are some standout pieces reflecting key trends for spring 11. The trouser offer is strong, with plenty of slim and cropped styles, while lace and broderie anglaise trims add femininity to the range. The 1970s trend is represented on wide, split-sleeve tops and tunics, maxi dresses look good, and earthy tones on jackets, trousers, tunics and vests are on trend.
For a small store, the offer is clearly segmented, with one half displaying full-price merchandise and the other Sale items (a worrying ratio). The 1970s story is well merchandised and stands out. Changing rooms are spacious, staff were helpful, but the music was far too loud.
There are a wide range of price points, from a 1970s-inspired, wide split-sleeve top for £20 to a silk, one-sleeved maxi for £100 in the Spotlight dress collection. Trousers are good value and in line with the rest of high street at £35 to £45, while structured evening dresses are well priced at £70. Macs are a touch expensive at £85, but a lovely off-white lace dress looks good at £55.