Warehouse ensures all spring 09’s trends are covered in its offer, with gorgeous dresses – from panelled to one-shoulder styles and tea dresses – embodying the sculptural, floral, boho, safari and bright satins trends. Trousers also stand out, with harem pants and leggings the favourites. The nautical trend is in evidence, as are jumpsuits, from silk to cotton options.
Warehouse often straddles the young fashion and contemporary markets, but its positioning at Westfield – next to Topshop and opposite Oasis – and its heavily trend-led product mix means this season it sits in the young fashion sector – product is split roughly 60/40 casual to smart, with dresses the standout product category.
Staff were re-merchandising the store during Drapers’ visit, cleverly replacing darker product, like leatherjackets and checked shirts, with new-season floral pieces and denim. The store manager was encouraging, congratulating the team on having met the day’s target at lunchtime.
A floral tea dress with ruched sleeves, cut-out back and bow is good value at £45, as is a 100% silk, purple and pink block colour dress at £60. A one-shoulder dress with a corsage is more expensive at £75, but worth it for the fabrication (silk) and design. Vests start at £8 and jeans are about £40 – in line with its competitors.