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Warehouse

Discounting and poorly dressed mannequins undermine the trend message.

Product 7

Tapping into the smarter preferences of its customers, structure is important for autumn 09 at Warehouse, so folds on shoulders, puff sleeves on figure-hugging shifts and panelling all feature on dresses. Standout pieces include a body-con navy dress with mesh top and gold military buttons, a black velvet shift with a sequined sweetheart neckline and a floral brocade lantern skirt.

Experience 5

This shop is ruined by almost half of the floorspace being covered in bright pink Sale signs, which cover everything from summery dresses through to trans-seasonal coats. The mannequins as you enter the store are disappointing, dressed in an ill-fitting pencil skirt and an obscenely short puffball skirt, while a tartan skirt on the window’s mannequin looks distinctly autumn 08.

Value 8

Pricing is pretty much spot on in this store. A navy dress with chunky jewels around the neck and waist justifies its £85 price tag due to the 100% pure silk fabric. A leather bomber jacket is priced at a respectable £150, while a studded-shoulder, long-sleeved jersey top is good value at £35 and a beaded-shoulder top equally in line, priced at £40. The £80 price tag for a silver-sequined jacket is just marginally over the odds, while wool double-breasted coats hover around the £100 price mark.

score 20

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