Discounting and poorly dressed mannequins undermine the trend message.
Tapping into the smarter preferences of its customers, structure is important for autumn 09 at Warehouse, so folds on shoulders, puff sleeves on figure-hugging shifts and panelling all feature on dresses. Standout pieces include a body-con navy dress with mesh top and gold military buttons, a black velvet shift with a sequined sweetheart neckline and a floral brocade lantern skirt.
This shop is ruined by almost half of the floorspace being covered in bright pink Sale signs, which cover everything from summery dresses through to trans-seasonal coats. The mannequins as you enter the store are disappointing, dressed in an ill-fitting pencil skirt and an obscenely short puffball skirt, while a tartan skirt on the window’s mannequin looks distinctly autumn 08.
Pricing is pretty much spot on in this store. A navy dress with chunky jewels around the neck and waist justifies its £85 price tag due to the 100% pure silk fabric. A leather bomber jacket is priced at a respectable £150, while a studded-shoulder, long-sleeved jersey top is good value at £35 and a beaded-shoulder top equally in line, priced at £40. The £80 price tag for a silver-sequined jacket is just marginally over the odds, while wool double-breasted coats hover around the £100 price mark.