The athleisure sector is booming. A quick Google search reveals that the phrase “athleisure” was first used in 1976 on an advert for trainers. But in more recent years several factors have come together to accelerate this trend and push it to the forefront of the fashion industry.
This year, Drapers sat down to interview some of the industry’s biggest names, from designers to chief executives. We look back at some of the key learnings they shared for those looking to follow in their footsteps.