Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

What's selling now? Casual fashion

Find out what’s selling now in the world of casual fashion.

Womenswear

Pepe Jeans

Pepe Jeans

Glamorous

Glamorous

Rob Watson, owner of Classic Urbanwear in Omagh, Northern Ireland

“Customers are moving away from pastel colours and opting for bolder shades for spring 16, such as vibrantly patterned swing-bottom dresses (£40) from Rant & Rave. We haven’t sold pencil skirts in a long time, but wider, pleated midi-skirts in brighter cerise hues from Glamorous (£40) have proved most popular. I know the flared jean trend is coming back, but that hasn’t hit us yet. Most of our customers are opting for straight-leg jeans from Hilfiger Denim (£90) and Diesel (£150). They also like the more competitively priced, looser, ripped styles from Glamorous (£45). This season has been more positive than previous years, thanks to Primark opening in the area last October, which has improved the footfall of the entire town.”

Pepe Jeans

Pepe Jeans

Claire Webb, manager of Energy in Stamford, Lincolnshire

“Jeans have always been massive for us. As we move through to the more summery weather, we’ve noticed a shift from darker to lighter colours, and mid-blue denims doing well between seasons. Low-rise skinny styles remain popular from Levi’s (£90-£100) and Maison Scotch (£115), but the favourites have been Pepe Jeans’ Joey boyfriend jeans (£90), as shoppers favour a loose, casual look for spring 16. The changeable weather has given us some ups and downs, but the amazing footfall as people snapped up outfits pre-Easter made up for it. This season, we’ve expanded our range by introducing Silvian Heach pencil skirt, and jackets and trouser combinations.”

One O Eight

One O Eight

Adriana Green, partner at Scarecrow Boutique in Crouch End, north London

“Dresses can take you from office to holidays to weddings, so it’s no wonder we’ve sold a lot of maxi-dresses from Onjenu in bold prints and neons (£95). With the resurgence of the jumpsuit, we’ve also seen demand for Onjenu’s Megan demi-sleeve dragon-pattern style (£99), with its flattering empire waistband and practical pockets. Our customers are also loving white bamboo cotton T-shirts from One O Eight (£55) and colourful mid-length and maxi-skirts (£55) by Yuki Tokyo. I’m a keen supporter of local designers, as I used to design knitwear and can understand how hard it is starting out. I’ve therefore brought in loungewear from a local label Mish London, which is run by a young graduate who designs quality 100% cotton products (£20-£40). It’s already proving popular.”

Timberland

Timberland

Tay Sivri, manager of Inocencia in Shrewsbury, Shropshire

“We’ve just sold out of Timberland chukka boots in pink (£185) and we only have a few left in wheat and black. Skyler skinny jeans by Lee (£80) are also selling well. We decided not to bring in any new labels this spring 16, as we’re finding it hard to shift new stock from brands customers already know. The fashion industry dictates when the seasons fall and smaller retailers have to follow, which can be difficult for business. We’ve been saying for about five years now that they need to bring the seasons four months forward, as spring stock, for example, won’t sell in this weather. We’re currently selling 50/50 summer and winter stock, and it’s the winterwear that people are actually buying – not little T-shirts.”

Ichi

Ichi

Rhowen Yoki, owner of Fusion in Wadebridge, Cornwall

Vila nautical-style dresses (£25) are selling really well, which are new style of dress for spring 16. The nautical trend has always performed well for us as we are by the coast, but stripes have definitely been getting lots of print and social media attention, which is why we think casual striped trousers from Ichi (£19.99) have been selling so well. Our shoppers are also loving lightweight knitwear in pastel and grey shades, in particular from Jacqueline de Yong (£22). We refresh our store on a daily basis and have new collections delivered every month.”

Nick Walker, owner of Boutique Planet in Bedford, Bedfordshire

“We’ve really been selling half of our old season stock and half of our new stock, although I’m hoping to get rid of the rest of our winter stock by the end of the week. All of the new stock has been very transitional. We’ve been stocking lots of 1970s-inspired designs like Great Plains’ lightweight denim shirt dress (£65) and white tassled blouses from Vila (£40). Many of our customers have been going on holiday for Easter, so they love this trend, as it’s loose and transitional – perfect for travels. Superdry’s competitively priced maxi-dresses in rose and tribal print (£55), and lightweight dip-dye jumpers (£35) have also got a lot of attention.”

Ian Moore, owner of Wild Heart in Bridgnorth, Shropshire

“People are bored of their dull winter clothes and ready for summer. We had really good weather last weekend and the town was very busy, which brought in lots of customers in a good mood to shop. With the change of season, we’ve had our first splash of colour with printed dresses from Stella Morgan (£26.99) gaining lot of interest from our customers. Religion dresses sold out within four days of hitting our shop floor (£60). We’ve also done well with our fitted camo tracksuit bottoms from B Girl (£25) and comfortable high-rise jeans from Toxik3 (£32), which we sell in six different denim washes.”

Menswear

Y-3

Y-3

David Fairthorne, owner of Trapeze in Cheltenham

“Our customers are opting more for mid-layers rather than heavy layers because of the weather. We’re also finding customers are tending to spend a bit more money, as they see the value of good-quality brands. Stone Island lightweight outerwear, for example, has been selling really well, especially its nylon jackets (£300-£450). Armani Jeans are also popular (£99-£165). Trainers are by far our strongest item. We introduced Y-3 for spring 16 and its Boost range is selling really well (£170-£250). Our website used to be more of a shop window than a business, as driving traffic was a big difficulty because of competition from etailers like Asos.com. We’re hoping to grow it organically by integrating social media such as Instagram and Facebook. We’ll also be adding some new brands online such as Diadora and Le Coq Sportif. It’s a tough job and we’re not sure when it will be finished, as our team is small and we have to manage various roles at once.”

Steve English, managing director of Cooshti in Bristol

“Demand for Adidas has been on the rise, I think because the brand has been quite innovative over the past few seasons and had some good marketing. Adidas T-shirts have been particularly popular (£25), as have its Hamburg and Busenitz trainers (£67). Nike Air Max 1, Air Max 90 and Air Huarache are our top three best-sellers (£100). Carhartt short-sleeved T-shirts are also proving popular (£31.50). Our new website is under development and will hopefully launch in May. It’s undergoing a full rebrand to make it fully responsive and mobile compatible. While currently a third of our business is through our website, we hope when we launch with the new site that 50% of traffic will come from online.”

Carhartt

Carhartt

Rafa Neves, ecommerce director at Natterjacks in Kingston-upon-Thames

“The 1990s sportswear scene is definitely making a comeback, probably because it’s a classic, casual look that people like without being too street. Stüssy long-sleeved tops are popular, in simple print designs and muted colours (£37.99). Carhartt regular-fit denim is also selling well (£80). Nike Air Max 1 Safari trainers have been in demand among our customers (£99.99). We’re also excited about the latest release from US brand Clear Weather, the black woven Convx sneaker which dropped into store on April 1 (£109.99).”

Barbour

Barbour

Richard McLaughlin, owner of Attic in Aberdeen

“The weather has been pretty standard for us here at the moment and has not been affecting the items we’re selling. It is about 4°C here, so we’ve been selling lots of long-sleeved shirts, especially from Barbour (£80). Diesel skinny-fit jeans are also selling well (£120), as are Adidas trainers (£80) especially the Jeans and Topanga styles. For spring 16 we’ve added lightweight windbreaker jackets in bright colours (£75) from North Face and Dickies hoodies (£50) in black. We’re planning on relaunching our website in six weeks’ time. With more people browsing on phones and tablets these days, we’re currently implementing a ‘responsive wire frame’, so the website will adjust perfectly to our customers’ browsers.”

 

Diesel

Diesel

Nahid Azam, owner of Nikku Morganti in King’s Lynn, Norfolk

“Our website in particular is doing better than ever, which I think is because people prefer shopping online with the free delivery and free returns, and not having to spend money on parking. Diesel denim has been doing well for us, particularly its slim-fit styles (£130). Replay logo print T-shirts (£30-£50) and lightweight outerwear from Barbour (£300) have also been proving popular.”

Brian Linnett, owner of My Guy Clothing in Melton Mowbray, Leicestershire

“Our strongest seller is Fred Perry’s polo shirts (£49-£59). Customers also love slim-fit jeans from Duck & Cover (£59-£69) and Mish Mash Jeans (£49-£59).”

Stuart Hicks, owner of Mainline Menswear in Scarborough, North Yorkshire

“Sportswear has been doing really well for us. Nike tracksuits have been high in demand, alongside polo shirts from Hugo Boss (£65-£95) and Polo Ralph Lauren (£75). North Face is a new brand we’ve introduced for spring 16 and we expect its T-shirts (£25-£35) to sell well. We’re also hoping to add Nudie Jeans in June or July. With the clocks changing and nicer weather, everyone is in a far better frame of mind to shop.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.