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What's selling now: casualwear

Find out what’s selling now in the world of casualwear


glamorous 1


Marc Maubec Managing director of HS2 in St Peter Port, Guernsey

The recent sunshine has meant denim shorts and summery tops have been flying off the rails – Numph and Glamorous are our shoppers’ favourites (both £18-£50). We’re getting into wedding season, which, combined with the summer weather has meant dresses from Ted Baker (£120-£180) are increasingly popular. The weather definitely affects what has been selling in store, so hopefully the summer weather will carry on and sales will continue to pick up.


Niamh Sibersten Stylist at Javelin in Suffolk

The Ava fake leather jacket from Only (£45) has been a real stand out for us in terms of sales – everyone wants to get their hands on it. We’re noticing also a lot of attention for a new brand we stock called On The Rise. Its sweatshirts (£70) have a vintage look and are proving to be a real hit with our customers. The good weather hasn’t had too much of an impact on sales. 

Wendy Hussain Sales assistant at Pebble in Swansea

Hatley dresses (£50) have been a huge success for us in store – so much so we’ve already had to re-order all of our stock again and we still will have none of it left for the Sale. Another very popular brand in store for us is Odd Molly. Its jumpers and cardigans (£150) are in constant demand no matter the season, and continue to sell well for us. 

Smashed lemon

Smashed Lemon

Lisa Smith Buyer and manager, Shuffs Separates, Manchester

Dresses have been selling brilliantly for us recently. Smashed Lemon dresses (£50-£90) have proved very popular with their abstract prints, and additionally our customers are really loving Cotton Brothers dresses (£24.95-£49.85) at the moment. The amazing weather recently has definitely caused a spike in dress purchases, but on the rainy days our jeans have also proved very popular, especially Robell (£39.95). We didn’t expect these jeans to be so popular among our younger customers, but with their slim, non-low-rise fit, they are proving to be very popular indeed. 





north face mens tshirt

The North Face

Jamie Powis Store manager at Chevron in Wrexham, Clwyd

Gym King tracksuits (£90) and T-shirts (£35) are the most popular in store. T-shirts and shirts from Farah (£30-£65) also sell consistently, because of their reasonable price. The North Face is also a bestseller with its T-shirts and shorts (£25-£50). Trade has been brilliant. Whether rain or shine, we are always busy – we moved location two years ago and our great position on the high street has made a huge difference.


Tony Barnes Store manager at Arnold Jeans in Nottingham

Fred Perry is the bestseller for us. The polo shirts (£55) always sell because they’re good quality and the T-shirts (£25) are also really nice at the moment – there are some great prints. Jack & Jones also sells really well, especially the T-shirts because prices start at just £11.99. Business has been a bit up and down for the last year. It was good till mid-June but it has flattened out a bit. I think people have just laid off the spending and have bought most of their summer clothes already.

Pete Reynolds Store manager at Visual Impact in Newport, Isle of Wight

Fred Perry polo shirts (£55) are selling the best right now. We have a bit of a “mod” scene going on here, so the basic polos fit that lad culture. Paisley shirts from Pretty Green (£70-£75) also fit that style and are quite popular. Our Levi’s logo tees (£25) are also flying off the shelves, which is likely because of their new sportswear logo. It’s been quite a good summer season for us. We get a lot of tourists coming into the store when they visit, which is great. 

Scotch & soda spring 17

Scotch & Soda

Adam Smith Store manager of Badger Clothing in Brighton

The denim from Scotch & Soda is selling really well. The fit and wash of its jeans (£100-£120) are great, which makes them so popular. Everything from Farah sells – especially its Elm chinos, which are only £55 and great quality. Carhartt T-shirts (£25-£35) and sweatshirts (£55-£75) are also one of our top sellers – people love them. Being situated in Brighton, the warm weather has really boosted sales. We have sold a lot of shorts and trade has been great overall. 

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