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What's selling now? Contemporary fashion


Find out what’s selling now in the world of contemporary fashion.




Valerie Read, manager of Jessica in Fordingbridge, Hampshire

“People are starting to look for lighter tops and knitwear for spring. We’re also seeing demand for Pomodoro’s denim dresses (£59) and Marble jeans (£55-£59). Bomber jackets and neat, fitted leather jackets have been selling from Steilmann (£150) and Lebek lace tops are also proving popular (£29).”

Great Plains

Great Plains

Anna Lisle, director of Terracotta in Rugby, Warwickshire

“At the moment our town centre is dying, meaning Ruby is losing its identity and becoming a bit of a ‘clone town’, especially with the new Elliott’s Field retail park. However, the few select independent stores are doing ok and trying to keep on doing what we do best. We have one small Sale rail left of winter knitwear, mostly from Amazing (were £69, now £45-£30), but we’ve started selling our spring 16 collections. Great Plains is doing well at the moment, especially its light knits (£75-£85). B.Young tops and blouses (£45) are also in demand. We’re mostly selling tops and separates, but not really dresses yet, because the weather is still not warm enough.”



Wendy Pedrick, manager of Cocoa in Kingsbridge, Devon

“Despite the fact we’ve been quite quiet at the moment due to roadworks outside the store, the spring 16 collection is already doing well, with lightweight jumpers and dresses catching shoppers’ attention. Popular pieces include printed, short-sleeved dresses from Noa Noa (£80) ready for spring, as well as plain, lightweight knits from Great Plains (£60) and jumpers from Sandwich (£70-£90).”

Sue Risby, owner of Holly Blue Boutique in Woodbridge, Suffolk

“We have just got rid of all of our winter stock about two weeks ago and have now been selling transitional cotton knitwear from Taifun (£60-£65). At the moment women are looking for summer dresses for weddings and occasions. We’ve just started stocking dresses from Greek brand Badoo (£150), a new label we’re going forward with this season. For casualwear Steilmann’s high-rise jeans are continuing to be a significant seller (£89.99). We’ve also got lots of nice light cardigans in pastel blue, greys and earthy colours from Fransa (£30-£40). We expect to be going into brighter colours closer to the summer.”

Melanie Moller, owner of Just Jumpers in Beccles, Suffolk

“It’s a quiet time of year as we’re stocking mostly spring 16 clothing and the weather is still quite cold. We still have have an autumn 15 Sale rail up, where all items marked down to 50%. The selection is mostly jumpers and they will stay on Sale until they’re all gone. Our selection of Tulchan long-sleeve T-shirts are currently on Sale (were £30, now £15). Goose Island is another popular brand, especially its jumpers and knitwear (£40-£50). We’re also stocking Pomodoro’s printed, floral dresses for this summer season (£50-£70).”




Andrew Chapman, owner of Alpha Clothing in Taunton, Somerset

“We’re currently selling our spring 16 collection as many customers are shopping for their Easter holidays abroad and need lighter garments for the warmer weather. Lots of shoppers are starting to buy short-sleeved shirts from Gant (£80-£90), as well as shorts from Hackett (£80) and Ralph Lauren (£95).”

Tim Guy, owner of Andrew Gardner in Wendover, Buckinghamshire

“Finally, with the weather turning, spring ranges are becoming more in demand. The most popular items recently include Paul & Shark’s short-sleeved shirts (£119-£149) and polo shirts from Fynch Hatton (£55). We still have the occasional customer wanting to purchase a Canali overcoat (£950) for the colder days. I would say the weather has had the biggest impact on what customers are looking for this season, although there’s also been a bit of uncertainty recently following the stock market fall last year. It has left customers questioning whether they really need to buy an extra item.”

Claudio Lugli

Claudio Lugli

Andrew Hobbs, owner of Jeremy Hobbs in Cobham, Surrey

“It has been a quieter period as we’re between seasons, although we’ve started picking up sales of Claudio Lugli printed shirts with butterflies and quirky guitar designs (£79), as well as the brand’s grey blazers featuring rainbow stitching along the pockets and lapels (£199). The label is proving popular for its fun, quirky designs, and the prices are quite reasonable. Otherwise our customers have been looking for classic blazers from Gant (£300) and Hackett (£450).”



Simon Hyslop, owner of Armstrongs of Worcester in Worcester

“With the Cheltenham Festival on this week, many people have been looking for outerwear to wear to the event, with Bladen tweed jackets (£360-£375) selling well. We’re also seeing good sales of shirts from brands like Eton (£105-£130) and Olymp (£49-£59). Trousers are another item that’s been high in demand, with Meyer (£80-£100) doing particularly well.”

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