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What's selling now: contemporary fashion

Find out what’s selling now in the world of contemporary fashion 


Matt Hansell Manager of Hatters in Norwich

The most popular brands we stock are Lacoste, Aquascutum and Boss. The standout items at the moment from all three brands are sweatshirts (around £100). We’re finding it has been a little quiet recently. Consumers are not ready to start buying spring stock just yet, as it’s still too cold.

Polo ralph lauren sp17 5

Polo ralph lauren sp17 5

Polo Ralph Lauren

Jamie Bowring Assistant manager of Ashworth & Bird in Reigate

Business has been extremely busy recently. Both Hugo Boss ranges, Black and Orange, have been selling well, particularly shirts (£89-£110). In fact, shirts in general have been performing well and are some of our biggest sellers. Ted Baker shirts (£75-£95) have been selling well, as have Polo Ralph Lauren (£90). Eton shirts (£130) are a bit more expensive, but have still proved a hit with customers.

Nigel Broadbent Owner of Peter Charles in Lancaster

With the colder weather, coats have actually been our bestsellers recently, particularly those from Gant (£150-£290) and Barbour (£149). Hugo Boss raincoats (£290) and overcoats (£350) are also proving popular. Another item that tends do well is trousers from Brax (£85). Overall, business and trade have been doing well, particularly as we been selling many larger, more expensive items. Although we have our spring stock in, it hasn’t really been selling in any volume just yet. 

20 amsterdamsblauwss17 men 0029

20 amsterdamsblauwss17 men 0029

Scotch & Soda

Ben Green Owner of Hewetts of Marlow

This month started well, but has slowed down a little. March is traditionally a quieter month, as the Sales are over. Gant is always popular with customers and the wallet brand Secrid also sells well. Recently we’ve been selling a lot of denim, particularly Scotch & Soda jeans (£95-£115). 



Emma Fletcher Assistant buyer at Cavells in Oakham, Rutland

We tend to sell a lot of knitwear and cashmere does particularly well. Our biggest-selling brands include Cocoa Cashmere (£185-£215), Velvet by Graham & Spencer (£110-£160) and Danish brand Munthe (£135-£199). Trade has been especially good recently – half-term is always a quieter period but business has since picked up with a lot of people starting to shop for spring product.

Sarah Coop Sales assistant at Sacs in Ashbourne

Trade has certainly picked up a lot lately. Kimonos from Blank (£105-£125) and tops from Ella Moda (£60) have been very popular. We also sell a lot of dresses (ranging from £130 to £270) and shirts (£87-£99) from Vilagallo.

White stuff nova stripe top

White stuff nova stripe top

White Stuff

Elaine Black Director of Tom Hughes in Narbeth

At the moment, we are selling a lot from Joules, White Stuff and Barbour. Within Barbour’s collection, their new “seaside-themed” items are proving popular – for instance, their lightweight or brightly coloured jackets (£149). From Joules, heavier T-shirts (£24.99-£29.99) are doing well. White Stuff tops (£39.95-£49.95) sell well, too. At present, business is steady. We had a good start to the season and our figures reflect that but we’re looking forward to our new stock coming in and anticipate that things will become busier.

Siobhan Nolan-Farmer Manager of Jones in Swansea

Having recently come out of our Sale, which began in January, it has been a little quieter recently. However, Hugo Boss Orange has been an extremely popular brand with our clientele across the board, particularly the smarter silk tops (£89) for going out.








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