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What’s selling now: contemporary fashion

Find out what’s selling now in the world of contemporary fashion


Silk camellia dress rixo

Rixo London

Emma Holland Owner of Victoria Beau in London

Our whole range from Rixo London (£175-£265) has been selling really well for us – it’s sunny and vibrant, as well as being a little bit different, which is exciting for our customers. People are looking for something new, and the brand really give them that. Shirts and blouses from Samsøe & Samsøe (£60-£120) have been another bestseller for us. Jewellery from Missoma (£49-£175) has also been doing well. Trade has been really good for us recently, so let’s hope it continues.




Victoria Suffield Owner of the Hambledon in Winchester

We’ve done brilliantly with everything from Belgian brand Bellerose (£125-£150). It was delivered into store about three weeks ago and we’re already reordering – it’s been fantastic. Any and all silk shirts from Pyrus (£134-£168) have done really well for us, and loungewear brand Crossley is proving popular. We don’t go on Sale until the end of July, even though much of the high street has already started discounting. We’ve had a fantastic season – there’s been really great sell-through rates from pretty much all of our brands.

Maison Scotch

Nadia Casimir Owner of Badger Clothing in Brighton

Samsøe & Samsøe dresses (£85-£120) have been a big hit with our customers, because of their great designs and good quality fabrics. Another popular product with customers recently has been shirts and blouses from Maison Scotch (£45-£80). Numph tops (£25-£40) are also very popular among our customers, who like the styles and affordable price point. Our sales have been very good recently and they’ve stayed strong, so we’re really pleased.



Joules spring 17

Joules spring 17


Elaine Black Director of Tom Hughes in Carmarthen

Fake leather jackets from Rino & Pelle (£80) have been very popular. One of best-selling brands is definitely Joules – its Harbour stripe tees and print tees (£24.95-£29.95) are everybody’s favourite. Both brands offer something new for customers at an affordable price. Levi’s has been a big contender in the jeans departments (£90). The season was good and steady but the last few weeks have been more difficult. We’re persevering but the economic and political uncertainty has had an impact.


Kiran Sumra Co-founder of Western Assembly in Shoreditch, east London

Our bestselling brand at the moment is Amsterdam-based Delikatessen. It produces within Europe, using the best Italian fabrics, and we are currently its only physical UK stockist. A particular standout has been a bleached denim overshirt (£140), followed by plainer shirts that feature a hidden inside breast pocket (£130.) Another bestseller has been an overshirt by Swedish brand L’Homme Rouge (£190). It’s made in linen with a very clean, boxy fit and is versatile enough to wear as a shirt or jacket. Of course, with it being summer our swimwear from Italian brand Peninsula is doing well, particularly the linen swim shorts (£85).


Paul Galvin Owner of Galvin Tullamore in Tullamore, County Offaly, Ireland

Chinos from Bugatti (£95) have been very good for us recently and Superdry continues to do well across the board – it’s an amazing brand. The jackets (£95) have done particularly well but really everything Superdry sells well, because of the quality and price point. It’s been a good year for us so far – in fact, we’ve seen sales go up over the past three years.

Stone island ss17

Stone Island

David Cullen Owner of Roulette in St Helier, Jersey

CP Company (£65-£335) has been doing well across the board. Stone Island delivers its autumn 17 collection in July and that’s been doing incredibly well, particularly the crewneck sweatshirts (£160). The summer season in the UK is often challenging, but we’re up on last year and the last few weeks have been the strongest of the year. Our business also does formalwear, which has done extremely well as we move into race season and wedding season. Guys tend to be a bit less organised, so as soon as it’s sunny they will come in looking for summer products.




Patrick Bourke Owner of Patrick Bourke Menswear in County Clare

Bugatti has to be one of our bestsellers. The brand has gone through a total transformation in the past six years. It used to be that 80% of our trade from Bugatti came from overcoats, but recently we’ve seen a huge surge in the sales of its casualwear, and its shoes (from £125) are doing particularly well at the moment. Superdry jackets (£90) and bottoms (£60-£85) are still very good for us – it’s a brand that always does well. We also have some local Irish brands that are doing very well. They are small, compact brands who can get stuff to market very quickly.



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