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What's selling now: contemporary fashion

Find out what’s selling now in the world of contemporary fashion




Marie Thompson Sales advisor at Indigo in Chichester

I would say at the moment the real stand out brand for us is probably Alpe Boots, particularly the ankle boots (£125). Parka coats from Creenstone (£429) are another good brand for us. They are really good quality, as well as being practical and stylish. 360 Cashmere is doing well with its chunky cashmere jumpers (£225). Trade has been pretty steady over the summer, but it is starting to pick up again. We have all our autumn and winter stock in and we are just loving all of the new stuff – it’s really strong at the moment.

Transit crop


Jane Bear Owner of Stuff in Ealing, west London

Majestic Filatures, a French label, has been a really strong seller. The pieces are quite simple but are very different from other brands. They do short jackets (£235) that look very smart and are easy to wear. Transit always works really well for us, because it’s quite an obscure label. It’s quite unstructured: what I like to call grown-up trendy. They do wonderful coats that are double-sided (£440-£515) and have raw seams. We have been going for 41 years and at the moment we are doing very well. We have introduced shoes over the last few years, which are growing slowly but surely. So far, so good this season.

Frances Bamber Sales assistant at 31 in Ballymena, Ulster

It’s hard to single out a brand that is a standout because there are quite a mixture of brands which are performing well for us. I will say that Annette Görtz is popular, particularly dresses (£350), trousers (£325) and some of the faux fur products, like scarfs (£314). Caroline Kilkenny occasionwear (£250-£295) is great. Customers like the cut of the dresses, the length, the style and the nice fabrics. Airfield also sells well – it offers more casual quilted jackets (£750) and gilets (£365.) Trade hasn’t been too bad considering that the schools are back. The first couple of weeks after the summer holidays you get a lull, but then it starts to pick up. 

Robyn Burden Concessions brand manager at The Fashion Trunk in Douglas, Isle of Man

Our top sellers are probably Dorothy Perkins and Mint Velvet. Jeans from of Dorothy Perkins (£18-£24) are probably the bestsellers at the moment – I can’t fault them, particularly the high-waisted styles everyone seems to be wearing. Mint Velvet customers seem to stick to the brand. It’s often greens and greys that customers go for. The leggings (plain black £40 or leather-look £45) are good quality and sell well. Business is at that in-between stage where nothing is jumping out at the moment. But, we have got to take into consideration that we are the only department store on the Isle of Man.



William Gillow Manager of Geoffrey Gillow in Darlington

We are selling Barker Shoes shoes very well. They are a traditional English shoe but they do a lot of contemporary styles including a hand painted brogue (£250). They have a variety of phenomenal colours. You can have them plain, two-tone or multi-coloured. Wool and tweed jackets from Santinelli (£200-£300) work well. They have little twists – a velvet trim or unusual lining. You can wear it for an occasion but also you can just go out on a lad’s night with a pair of denims and sneakers. Trade has been difficult recently. There’s been a very low customer flow. There are certainly fewer people out there but the ones who are coming in are spending well. It’s mainly down to political uncertainty, the constant talk of Brexit and doom merchants forecasting difficult times ahead. It’s making men more careful with their spending. 



Jason Schiller Owner of Evolution in Barnstaple, Devon

Hackett has an English take on things and the tweed jackets (£500-£550) have been very successful. Its knitwear – the contemporary tweed look – is working very well for us at the moment, too. Tommy Hilfiger knitwear (£90-£100) and polo shirts (£70-£80) have been popular among our customers. They have good colours and people like them. This summer hasn’t been brilliant for the holiday trade, but our locals and sales have been consistent and good. We’ve been going 25 years so we are quite established here. 



Steve Todd Owner of Murray Todd in Beverley, East Yorkshire

I would say Ted Baker and Fynch-Hatton are the most popular at the moment. The Gant knitwear (£95) range and shirts (£85-£90) are selling well across the board. With Ted Baker, it’s mainly knitwear (£100), especially in the autumn. Casual shirts (£75) and knitwear (£75-£80) are selling well, once again, from Fynch-Hatton. Quite a few people seem to know about the brand now and it seems to sell quite well. Business is definitely up on last year.



Martin O’Byrne Owner of Frewen & Aylward in Dun Laoghaire, County Dublin

At the moment, Ermenegildo Zegna is doing really well – it does everything from contemporary suits (£870) to coats (£870-£1,300). It’s a combination of the cut and the fabric that makes it stand out. We are having a good run with Scotch & Soda in terms of the denims range, casual shirts (£87-£130) and jackets (£175-£260). It’s our first season with K-Way – we took it on as a more accessible brand for the customers. It’s pretty much outerwear (£260-£525): waterproof, windproof, all of that stuff that is popular. The autumn 17 collections are getting good reactions from our customers.



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