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What's selling now: contemporary footwear

Find out what’s selling now in the world of contemporary footwear 


Adidas eqt

Adidas eqt

Adidas EQT

Layth Sami Manager of Cooshti in Bristol

Adidas is one of our bestsellers at the moment, and its new EQT shoes (£110) are even outperforming some of its classic styles. As usual, it is closely followed by Nike’s Air Max 1 Flyknit (£115). Asics Gel-Lyte V shoes (£100) are the top seller after those two, continuing the sportswear trend. Older retro styles were popular this time last year, but at the moment are going out of fashion.

Timberland stormbucks

Timberland stormbucks


Maggie Dolecka Shop manager at Nikku Morganti in King’s Lynn

Timberland is popular in the store all year round, but the Chelsea boots (£140) are doing especially well. In fact, Chelsea boots are a bestseller across all our brands, although lighter styles such as plimsolls and leather flip-flops are becoming more popular. The line of skate shoes by Stefan Janoski for Nike (£100) are also doing very well.



Adidas Gazelle

Danny Holden Buyer at Smith Fashion in Scunthorpe

One of the bestsellers at the moment is the Adidas Originals Gazelle trainer (£75), closely followed by Boss Green Spacit trainers (£130). The classic Chuck Taylor All Star trainers (£55) from Converse are also doing well. We’re seeing a lot more slim trainers at the moment, which are inspired by – but not made for – actual authentic sport purposes. It’s a more casual take on it, which means a low profile with a synthetic upper, covered with elastic and strapping.

Joel Fairweather Manager of Seven Wolves in Norwich

Redwing Shoes is definitely the most popular brand at the moment, and its Moc Toe boot (£239) is proving to be the top seller. Clarks went through a bit of a dip, but is still a popular brand, and its Weaver boot (£95) is doing very well. Though Nike sales have been a bit quiet, it has had a steady number of customers across all its styles. 


Fly london mes boots

Fly london mes boots

Fly London

Marta Vetra Shop manager at Monty Smith in Cheltenham

Fly London has been doing well with its Mes boots (£115) recently. Brogues and boots from J Shoes have also been performing nicely and the most popular style has been the pointed Oxford lace-up (£110). Chelsea boots (£115-£130) from Blundstone are popular in a variety of colours and different types of leather. Blundstone was actually the first shoe brand we featured in the store more than 30 years ago, and while it did go out of style for a few seasons, it is now making a major comeback.

Vans old skool

Vans old skool

Ink Ramir Buyer at Scorpion Shoes in Chalk Farm, London

Core collection lines are doing the best at the moment, especially Nike’s Air Max Thea (£95) in silver and cream. Superstars (£75) from Adidas are popular as well, mostly in black and white, but occasionally with a print. The classic core collection (£45-£50) from Converse is also doing well, especially in leather. Vans black and white Old Skool shoes (£55) are also popular. Generally we are seeing things going back to basics across all brands – almost a bit 1980s.

George Habgood Store assistant at Zig Zag in Chicester

Superga is doing well and its metallic range of the Cotu shoe (£54.99) is one of our bestsellers. The classic version of Dr Martens is always a bestseller, but the suede version of the boot (£109.99) has been flying off the shelves. The Amina Chelsea boot (£90-£100) from Vagabond has also proved to be a top seller among our customers. Everything is becoming a bit more “tech-y”, and we’re getting a lot more pastel and monochrome styles.

Emily Chatten Retail assistant at Catfish in Norwich

Pastel pinks and dark navy blues have been the favourite colours at the moment, especially in the Adidas Stan Smith line (£100), which we’ve mostly sold in suede with a velcro strap. Nike’s new line of Flyknit shoes (£110) are still quite new in our store, but have had a good reception for such a newcomer. People are veering towards shoes with a technical side, usually trainers. They want something that has a bit of an edge to it.





















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