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What's selling now: contemporary footwear

Find out what’s selling now in the world of contemporary footwear 


Filling pieces

Filling pieces

Filliing Pieces

Ezra Brown Sales assistant at Maysons in Bedford









Business has been good recently and our spring stock has definitely started to become more popular. Y-3 is one of our bestselling brands and the Pure Boost design (£220) sells really well. We’ve also been selling a lot of low-tops from Filling Pieces (£185). Desert boots from Clarks (£95) have also been performing very well.




Keiron Clarke Director at Ashes Menswear in Bournemouth

Brogues in a variety of colours always sell very well, particularly those from Justin Reece (£90) and Goodwin Smith (£119). We’ve recently reintroduced Goodwin Smith, having previously stocked it a couple of years ago. Lacuzzo is another popular brand with customers – it does a red boot (£159) that has been performing well. We also sell a lot of smart trainers. Customers are definitely buying for spring and we’ve just had a really busy weekend.

Goodwin smith

Goodwin smith

Goodwin Smith

John Coxon Director of Leggs in Darlington

Paolo Vandini is one of our bestsellers, particularly its laced Derby brogue (£80). London Brogues (£80) are also very popular, as are brogues from Goodwin Smith (£100). The most popular colour for brogues is tan, followed by shades of oxblood or burgundy. Black is a lot less popular now – it accounts for only 15% of sales, but it used to make up half. After a good Christmas, business has been a little up and down of late, although we’ve recently had some better weeks.

Robert Hick Assistant manager at Bronx Clothing in Huddersfield

In terms of footwear, trainers are our biggest seller and do very well across the board. Adidas (£70-£75) is one of our bestselling brands, and Boss (£100-£120) and Kickers (£90) are also very popular with customers. It has been a little quieter recently, as the sales of trainers typically really start to pick up around Easter time.





Esska gold lace ups

Esska gold lace ups


Francesca Covre Manager of Black Truffle in Broadway Market, London

Esska is a very popular brand. It’s known for sandals (£75-£115) with very interesting designs, typically coming in cut-out styles and bright colours. Some of its most popular styles have included royal blue flatforms, gold lace-up shoes, and bright yellow flats. Another brand that sells well is Miss L Fire – its unusual, vintage-inspired sandals (£80-£115) come in an interesting range of fabrics. They often feature quirky patches such as velvet flowers, flamingos or ice creams.



Converse chuck taylor all star white low copy

Converse chuck taylor all star white low copy


Dorian Holmes Partner at Skintrade in Newport on the Isle of Wight

Converse and Vans are by far our biggest-selling brands. With Converse, customers tend to favour the white low-tops (£45) and we also sell a lot of Old Skool Vans shoes in black and white (£52). Monochrome has been overwhelmingly popular for the past few years and customers haven’t really strayed far from black or white styles, regardless of season. At the moment we’re in between seasons, so it’s a bit early to be selling the brands we typically stock during spring and summer, such as Toms, Havaianas, and Birkenstock

Superga metallic

Superga metallic


Bianca Bott Assistant manager at Zigzag in Chichester

Our most successful brands are Superga and Vagabond. We’ve been selling a lot of trainer brands in general and Superga’s 2750 classic trainers (£50) in particular are a bestseller. Their platform designs and anything with a metallic finish are also doing very well. Vagabond produces nice, minimalist and smart everyday designs (£50-£90), which are popular. We’ve had a very good start to the season and a great reaction to the new stock.

Irregular Choice mermaid

Irregular Choice mermaid

Irregular Choice 

Mark Edwards Managing director of Prego in Shrewsbury

Irregular Choice is a very popular brand. For our customers, the wackier the design the better. It has a limited edition mermaid design (£179), which has been exceptionally popular and looks amazing on. Fly London is another bestselling brand and there has been a lot of movement towards its sandals (£80). We also sell a lot from the brand Caprice, as it has a broad product range covering both smart and casual footwear from £50. Its boots in particular have sold well recently. 
















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