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What’s selling now: contemporary footwear

Find out what’s selling now in the world of contemporary footwear


Simon Gray Sales consultant at Ashworth & Bird in Wakefield

Smart trainers from Hugo Boss (£130-£160) are doing well – it’s a brand that just doesn’t fail for us. They work for everyone and every age group, so are always popular. Jeffery West’s formal shoes (£270-£300) are another bestseller. It’s a new brand for us and has done really well so far, appealing to customers who want to make a statement. Casual styles from Nicholas Deakins are also shifting well. The desert boots (£65-£85) appeal to our younger clientele.

Sam Enzo Manager at Bronx in Huddersfield

Our top seller at the moment is trainers from Puma (£40-£80). It’s a bestselling brand because it has some really cool styles that have been a real hit. Another good seller is Cruyff, namely its leather trainers (£60-£120). Nicholas Deakins has also been popular (£40-£85) – anything from that brand sells really well. Trade has been slow recently. The whole high street has slowed down.

paolo vandini ss17 brogues

paolo vandini ss17 brogues

Paolo Vandini

Mal Searle Assistant manager and buyer at Changes in Middlesbrough

Our most coveted products at the moment are Chelsea boots – they are flying out. Those from Justin Reece (£120), London Brogues (£100-£120) and a beautiful grey suede version from Base London (£80) are particularly popular. We are finding that men are a bit sick of brogues in general, but the Paolo Vandini classic leather brogues (£90-£100) are still popular.

Loake 02

Loake 02


Harry Raicha Assistant manager at North Shoes in Stamford

Loake (from £100) has been really popular with our customers and we’ve found that brogues in general do really well all year round, especially now, when it’s still too cold for boat shoes but too warm for boots. Chelsea boots from Anatomic (£60) and more casual styles from Rieker (£130) also sell well. Business has been good and steady and hasn’t fluctuated much between the seasons, probably because we don’t have any big Sales. Our client base is specific, steady and loyal.





Mollie Rai Sales assistant at Monty Smith in Cheltenham

Laura vita sandals

Laura vita sandals

Laura Vita

Sandals (£65) from Laura Vita have been particularly popular. It’s a new brand for us, and it isn’t particularly well known, but it sells really well. They have beautiful colour mixes across the range, including bright and metallic colours. Sandals from Scholl (£25-45) also get picked up a lot and Holey Soles lightweight shoes (£30) sell well for us – they are easy to wear and comfy. This summer season, it’s all about bright colours for us. They draw people into the shop.

Sarah Holmes Store manager and partner of Skintrade in Newport, Isle of Wight

Top-selling brands at the moment are Converse, Toms and Vans. With Converse, it is all about the white low-top (£45) and with Toms the Avalon style (£45) has sold really well. They have a more padded sole than the original style so are a bit more comfortable. Black and white Vans (£45) are also popular. Overall, all three are really good transitional shoes: people are bored of their boots, but it’s not warm enough for sandals yet.




Tracy Lumb Co-owner of Friary Shoes in Lichfield, Staffordshire

Styles from Clarks (£50-£100) are selling very well at the moment, and we’ve also increased our stock in Skechers (£50-£70) and Geox (£90-£225), which are flying off the shelves. We haven’t stocked any new brands for a while. February and March were slow, but business picked up from April when our spring/summer merchandise arrived.






Amanda Green Assistant manager at Parés Footwear in Blackheath, London

We’re selling smart trainers and the occasional sandal as summer is approaching, but it’s mainly pumps that are popular. Globo (£60) sells well, as do Gabor (£75) and Tamara (£54). Customers are a still bit hesitant because of the weather – some plan ahead and start buying summer shoes, but most are still waiting for it to improve until they decide on their summer purchases.


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