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What's selling now: footwear

Find out what’s selling now in the world of footwear


Vans sp.18 surf ultrarange lifestyle 0f2a4966 edit


Stuart Hopkins, owner of Zig Zag in Chichester

For us, Vans, Fly London and Base London have all been doing well, but it’s the Fly London boots that have proved the most popular. Usually, they are priced at £120, but seeing as we are still in Sale season we’ve made a slight reduction to £80. In terms of how things have been at the store, footfall has varied depending on the weather, but generally things have been going well.

Grant Pritchard, shop floor manager at Prego in Shrewsbury

When it comes to brands, Loake and Paolo Vandini have definitely been catching our customers’ eyes recently, but it is the smart men’s brogues from Jeffery-West (£275) that have been really flying off the shelves. The retail industry is generally very tough at the moment because of the amount of competition in the market, but trade for us has been great. We’re at the start of the new season with new stock and customers are paying attention to the new styles, which is great. We’ve still got some Sale stock but there is more emphasis from customers on full-price product.

Lacuzzo l00c 3960 0008 00s11


Kieron Clarke, co-director of Ashes in Bournemouth

Customers have been drawn to the lines from Justin Reece and, of course, American brand Sperry, but it’s the Lacuzzo boots (£149-£159) that have been racking up the sales recently. Trade has been a bit lacklustre compared with what we were seeing around the hype of Black Friday and things haven’t picked back up to that rate, but that’s the world of online shopping for you.

Robert Hick, manager, Bronx in Huddersfield

Adidas trainers (£80) have been selling really well for us recently and Nicholas Deacon and Creative Reaction have been the other brands selling well. The store has been a little bit quiet after Christmas and we’ve seen trade drop off slightly over recent weeks.


Ruby shoo 09185 hayley red spots

Ruby Shoo

Marta Vetra, store manager, Monty Smith, Cheltenham

Fly London boots (£100-£160) have been selling well, as have heels from Ruby Shoo (£40-£55) which look great with some of the dresses we sell. And for that price, customers can’t go wrong. Softino trainers (£70) and ankle boots (£120) have also been performing strongly for us in store. Sales have been pretty good for us recently. We relocated to a new store last August and the beginning of January was a bit quiet, so we were concerned our customers might not follow us. However, trade has picked up and we’ve been proved wrong.

Dominic Ellis, store supervisor at Meet Bernard in Greenwich, London

Winter boots and trainers have been at the top of everyone’s list recently. Trainers from Saucony (£70) and boots from Clarks (£120) and Hudson (£100) have been the top sellers for us over the past couple of weeks. Trade has been strong. 

Lauren Headley, sales assistant at Skin Trade on the Isle of Wight

The Dr Martens Pascal boots (£125) are proving particularly popular in the ladies’ department recently. Vans trainers (£50-£65) have been another good seller for us, as have the Crest boots from Oak & Hyde (£105). January has been promising and customers are reacting well to the new collections, so things are looking good. 

Penelope chilvers lisbon boot snake natural 1

Penelope Chilvers

Kayelle Danyluk, store manager of Katie & Jo in Parson’s Green, London

Ash ankle boots and trainers (£160-£200) have been selling very nicely recently, as have the Soludus espadrilles (£70-£100) and Penelope Chilvers ankle boots (£150-£300). Sales at the store were really great over Christmas but it has since quieted down a bit. April is normally a busy time for us so we’re looking forward to spring.


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