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What's selling now: footwear

Find out what’s selling now in the world of footwear


Steve English, managing director of Cooshti in Bristol

Nike has been our bestseller in store recently. The Air Max 97s (£140-£145) and the Air Max 270s (£110) have been our biggest sellers. Reebok has been all right, too, particularly the Club C 85s (£65). And Converse hasn’t been bad either – the Chuck Taylor All Star ’70s (£65-£69) always do quite well. Overall, business is not great at the moment, apart from with Nike which has been selling well. As a store, we’re about 10% up on last year, but not much of that has been driven by our footwear offer.

Dany campaign image 2

Josef Seibel

Julie Hitchman, store manager at Du Barry, in Topsham, Exeter

Josef Seibel has a lightweight trainer, Dany, (£75), which is a bestseller for us. It tends to make practical shoes which our customers love. Earth Spirit has also been selling well – the St Louis deck shoe (£45) goes wonderfully with a nautical look and has been particularly popular in our area. And Ellie D does a lovely espadrille wedge (£75) available in silver and denim. Given the bad weather recently, the store has been a bit quieter than we’d like, but we’re lucky to have a lot of repeat local custom.

Trim sandal

Fly London

Sukhy Rai, co-owner of Monty Smith in Cheltenham

The Trim leather sandals (£79.99) from Fly London have been doing well. Laura Vita also does bright, colourful sandals, and its Biarritz shoe (£65) is a bestseller. We also stock a new brand called Strive, which has a range of shoes targeting posture correction. We expect its Capri shoe (£69.99) to do quite well, because customer have already started picking it up. Business is a bit sluggish right now, but as an independent we have loyal, firm customers who come back to us. And as soon as summer comes around I think we’ll be fine. Even now, all customers want to buy is sandals because they are hoping for nicer weather.

Marica Melotti, store manager at Meet Bernard, in Greenwich, south-east London

Saucony trainers have been selling well, especially its Jazz Vintage style (£75). The lightning bolt trainers from Spring Court (£95) have also been a bestseller recently. We also stock a Clarks Originals Trigenic trainer (£110) that our customers have been enjoying. Trainers are definitely our most popular shoes at the moment. Our sales have been doing really well over the past few weekends. Easter was quiet but now it’s picking up again.



Ash Doyle, sales assistant at Gere Menswear in Lincoln

Business has been booming for us lately, we are well ahead of our figures against last year which is great news. Brogues (£90-£95) from Justin Reece have been popular. Customers recognise them as being great quality and price. Another brand that has been selling well has been Paolo Vandini brogues (£90-£95). The brogues (£105-£140) from Azor have been really popular, too, despite the slightly higher price tag. It has been tan brogues from all three that have been selling the best, which I think is because black brogues are a little dated now and feel a bit more like businesswear. Trade has been really fantastic lately. We had one bad week with the snow but generally it has been a major improvement on last year.

Will James, manager at Natterjacks in Kingston, south-west London

We have done well with Adidas Gazelle trainers (£74.90), particularly in the lighter colours. Another bestselling brand has been Nike. The Air Max 97 and 98 (from £145) have been especially popular this season, which I think is because they are retro styles that have recently been brought back and customers are really excited to see them return. Another top seller has been the Reebok Workout Plus (£69.99). They are classic Reebok style, which our customers really love. We have had some ups and downs lately, mainly because of the weather. We had a positive Easter period but when the weather dropped back down again, business was quieter again. Hopefully the warm weather will come back and that’ll be good for business.

Fracap shoe 4


Arv Grewal, store manager at Stuarts London in Shepherd’s Bush, west London

The Fracap M121 low-cut shoe (£250) has been trading well recently. It is a casual, wearable take on the trekking shoe trend, which is why it has been a hit with customers. Another bestseller has been the Adidas Y-3 Harigane trainers (£290) which is a smart-casual shoe. It was a really popular purchase when the weather was warm. We have also done well with Clarks Weaver boots (£90.) Customers like this iconic pair of shoes – they appreciate how cool and comfortable they are. Generally, we are not doing too badly at the moment. We did really well with the nice weather, when our spring collections sold strongly. As the weather got cooler again, business has become a bit quieter. 

Haig 413127 cedarcalfnavysuede top

Barker Shoes

Paul Derbyshire, sales assistant at Oxygen in Newark-on-Trent, Nottinghamshire

Barker Shoes has been trading very well, especially the tan and navy suede and leather brogues (£255). Customers like this brand because although they spend a bit more, they know these shoes are high-quality and will last. Another bestseller for us has been Converse trainers (£45), particularly the lightweight trainers which are perfect for warmer weather. We have sold well with Hugo Boss trainers (£129-£159) lately, particularly in black. Business has been good for us. Trade does improve a bit when the weather gets better, but luckily we’re still a bit up against last year, which is positive news.  


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