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What's selling now: footwear

Find out what’s selling now in the world of footwear 

Menswear 

David Gotchey, store manager at Curated Man in Richmond, London

Novesta ss18 hi res 6 (2)

Novesta

The Rivieras summer slip-ons (£50) have sold well this season. Our customers love how light they are, which is perfect for the summer, and the choice of different colours means that customers can wear them with anything. Novesta Star Master trainers (£49) are also trading really well. Customers love these shoes in all colours, but navy is particularly popular. Another bestselling brand for us is Grenson. Its leather sneakers (£150) have sold well. Lately, business has been good. On normal summer days, when the temperature is around 26°C, the shop is pretty busy. But there have been a few days when it has hit 35°C and it has just been too hot to shop. Overall, we’re up on last year and doing very well.

Violet Brady, shopfloor assistant at Maysons in Bedford

Mallet trainers (£165) have been extremely popular recently. This brand is extremely popular where we are situated, and in fact we have actually sold out of a lot of our sizes. Customers seem to really like the darker shade and the gold detailing on the shoes. The range appeals to customers looking for chunky shoes inspired by the Balenciaga Triple S. Another top-selling brand has to be Boss. We’ve sold out of its dark green boxing shoes (£130-£160) completely. They seem to be a real staple with the people living in this area. Nike SB trainers (£50-£70) have also proved popular. The classic Blazer Low style is selling especially well, which is probably because they are fit quite nicely and are so easy to wear. We are currently in our sale season and we’re doing really well clearing out all of the old season’s stock. People are already showing a lot of interest in the incoming winter clothing.

Sarah Holmes, partner at Skintrade in Newport, Isle of Wight

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Havaianas

Vans has been a top-seller for us for a while now – I actually cannot believe that it is still selling so well with our customers. The black and white Old Skool trainers (£60) are the bestselling product from the range, our customers just love them. We are also trading well with the OX Low Converse trainers (£50) in white. They are such a classic style and the customers we have seem to really appreciate that. Thanks to the warmer weather, Havianas (£22) are probably our next bestselling brand. The Brasil logo flip-flops in navy are proving to be popular because they are a tried and tested product that is also great value for money. The store has been doing very well recently. We have been really busy, which has of course been helped by the weather over the last couple of months. We are definitely up on last year as well, which is just fantastic.

Joe Mallinson, sales manager at Bronx Clothing in Hull

I would say that 99% of the footwear we sell is Adidas. In fact, we are the biggest independent stockist of Adidas in the country. This season in particular we have seen three styles of trainer sell especially well: the Jeans (£80), the Gazelle (£75-£85) and the Samba (£80). We sell each of these in around eight colours each and they have all been selling pretty well. We tend to sell these styles every year but just update the colours, as customers adore these styles. Another brand that has performed strongly in our store in Boss, the black trainers (£179) have proved popular. The store is not doing too badly at all right now. Both the online and the store business have been pretty consistent. 

Womenswear 

Kayelle Danyluk, store manager of Katie & Jo in Parsons Green, London

ash @ task pr £199 www.ashfootwear.co.uk neopunk nappa calf black calf carmin red a

Ash

The good design and detailing on Ash trainers (£180) have made them a popular product for our customers recently. Another bestselling brand is Sam Edelman, which has traded well with heels (£130) and sandals (£118). I think this brand is popular with customers because it’s perfect for good staples in any woman’s wardrobe. We have also traded well with Air & Grace lately. This sneaker brand has been especially popular with the Copeland trainer (around £150) which is a white trainer with a glitter stripe. Business is actually pretty good against last year. It’s quiet at the moment as everyone has gone on holiday, but we’re still performing strongly against last year.

Stephen Walker, managing director of Exelby’s Shoes of Harrogate, Harrogate

Rieker sandals (£55) and summer shoes (£50) have been very popular this season. The brand has been around for a long time and has garnered quite a following in that time. Also, it has become known as a comfort brand with styles that appeal to a wide age group. Usually bronze and gold are the most popular colours, but this year because of the heat, we’ve had a lot of demand for white. Another strong performing brand is Waldlaufer, which has sold well with sandals (£59). Waldlaufer is a brand that suits the older generation due to the leather linings and style, which works for a proportion of our customer base. We have also been trading well with Remonte summer shoes (£59) and sandals (£59) in bronze colours lately. Generally, business has really picked up over the past couple of months. People are more aware of the weather and are able to wear sandals. We had a poor start to the season but actually it has been a really good end. In fact, we didn’t really want to start our sale because people were still buying. So, we held it off for an extra week instead running a token sale and keeping our nicer pieces at full-price for longer, which actually worked really well for us.

Melissa Needham, owner of Black Truffle in Broadway Market, London

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Bensimon

Low-heeled sandals (£89) from El Naturalista have been selling well for us lately, especially in the ochre shade. I think this brand is popular because it is a comfort-led brand and that is becoming an increasingly important factor for customers. The low-heeled style is great because it is comfortable but also slightly smarter because of the heel. Also, this brand is at a pretty good price point which is attractive for customers. Another strong brand is Esska which performs well with its lightweight lace-ups (around £70). Esska is the type of brand that has a bit of a cult following which is why I think that now it has gone into sale (these shoes were originally £139), it has started to perform so strongly. Given our large percentage of international customers, Bensimon classic plimsolls (£29) have sold well lately. These plimsolls are washable and great for travelling which is why I think they’re so popular. We have seen strong performance in store recently which I believe is down to the weather. People are generally a lot more confident about buying when the weather is better – it seems to make people more spontaneous, plus the summer sales make people think they can buy more.

Gwen Wallace, manager of Nautilus in Guernsey

One of our most popular brands this season was definitely Cara. The wedges (£100) were especially popular particular the light grey shade, the metallic colours however, didn’t prove to be as popular, but that isn’t a massive surprise given our location. Another top performing brand was definitely Unisa. It sold particularly well with this little flat sandal with an ankle strap and diamantés (£100). We have just gone on Sale, and it has been a very strong period for us. The winter months were down on last year, but things have definitely picked up since the Sale started.

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