Find out what’s selling now in the world of lingerie and men’s accessories
More from: Why underwear is overperforming right now
Karen Baines Owner of Sweet Dreams in Buckingham
We’re finding that T-shirts bras have been very popular with customers across the board, especially flattering smooth styles that have a pattern. Within that category, it is products from Chantelle (£42), Passionata (£45) and Panache (£38) that have been the bestsellers. Post-Christmas, we’re seeing colourful styles, rather than neutrals, do really well. Navy blue has also been a standout colour.
Gwyneth Tooke Owner of Pure Mischief in Lancashire
Over the past couple of weeks, it has been underwired bras and T-shirt bras that have really dominated our sales. Styles from Marie Jo (£65-£85), Wacoal (£45-£60) and Fantasie (£35) have been the brands really going down well with customers.
Nicola Adams Owner of Tallulah Lingerie in Islington
Recently, customers have been buying more sets than separate pieces and it is sets that include suspender belts which have been particularly popular. The beautiful sets from French brand Chantelle (£180) are currently our bestseller. Lingerie sets from Simone Pérèle (£110) and the elegant sets from Wacoal (£75-£80) are also selling very well for us.
Kathryn Rolfe Owner of Kathryn Rolfe Lingerie in York
Over the sale period, we found that bras were without a doubt our bestselling product. The brands that performed the most strongly for us have been styles from Marie Jo (£70), Prima Donna (£79) and Empreinte (£70-£80.)
Elly Rigby Owner of The Pantry Underwear in Islington, London, with a shop-in-shop in Liberty
The bestselling household name brands for us have been bras from Triumph (£36) and Calvin Klein (£38), because they offer customers great fit. Lepel London has been great for bodies (£35) – customers are still wearing underwear as outerwear. In terms of the decorative and fashion bras, it has really been Dora Larsen (£50) and Implicite (£42). Both brands are unusual and aren’t sexy in the traditional view but are different, confident and fashion forward. January is never great, but both our doors are doing well. Our store in Camden Passage is up on last year and it is our first year in Liberty but we’re above target. We need some warmer weather, because when it is this cold the last thing customers feel like doing is trying on underwear. Having said that, we have seen a boom in online sales.
Jack Lucas Sales assistant at Jonathan Trumbull and Hatters in Norwich
For us, Hugo Boss, Lacoste and Ralph Lauren have all been selling like hotcakes, but it is the Boss shoes (£200) and Paul Smith wallets (£150-£180) that have been doing exceptionally well over the past few weeks. Unfortunately, the shop has been a bit quiet after Christmas and the atmosphere among customers has been a bit flat.
Mark Thompson Assistant manager of Giancarlo Ricci in Liverpool
Socks and underwear have been selling reasonably well for us recently, particularly underwear from Calvin Klein (£36 for a pack of three) and Hugo Boss Black (£35 for three). We’ve also done well with caps (£55) from Armani Jeans. Now that we’re out of the busy Christmas period, we have seen a drop in footfall. Fewer people are out and about shopping, even though some places still have Sales on.
Janice Smith Owner of Zebra Menswear in Chesterfield
Three of our bestsellers in men’s accessories have been Falke socks (£13-£15), and hats from Barbour (£35-£45) and Stone Island (£80-£90). We also recently introduced accessories brand Herschel into the store (from £20 for a wallet to £95 for a backpack) and I’m happy with how it has performed. Trade recently has been good and we’re pleased.
Adrian Torr Menswear manager at Robinson’s of Bawtry in Doncaster
Our customers just can’t seem to get enough of anything from the likes of Hugo Boss, Emporio Armani, Polo Ralph Lauren and Mulberry recently, but it’s the Boss trainers (£120-£200) and Robert Charles belts (£75) that have really been at the top of customers’ radar. It has been smooth sailing in the store over the past couple of weeks and we’re preparing for the spring season. We recently added US brand John Varvatos to the store and are looking forward to customer’s reactions.