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What's selling now: mainstream fashion

Find out what’s selling now in the world of mainstream fashion 


double street

double street

Coats from Ted Baker 

Norrie Stewart, owner, A Bientot in Glasgow

Ted Baker coats (£299) are selling very well for us right now. Trousers from Inwear (£69.95) and knitwear from Great Plains (£55) are also performing nicely. The weather over the past couple of weeks has been really good for business – it has been very cold for a while now and that has definitely helped move coats and knitwear.

marble knitwear

marble knitwear



Yana Trevaso, owner of Celeste Boutique in Orpington, Kent

Frank Lyman trousers (£110-120), Barbara Lebek tops (£35-£39) and Marble knitwear (£59) are my top three bestselling items right now. Currently, parking is a bit of a problem in the area around us and a few customers have told us they’ve struggled to park near the shop. Trade is challenging at the moment, but the cold weather has brought more customers in recently.

Marilyn Evans, owner of Design Wardrobe in Kings Langley, Hertfordshire

Olsen T-shirts (£45), Just White by SE blouses (£95) and NYDJ jeans (£139-£159) are all selling well for us. Trade has not been that good over the year – the unseasonable weather has hit business all year round. However, we have a number of regular customers we can rely on.

Melita Genziani, owner of Melita Boutique in Chobham, Surrey

German brand Just White by SE’s shirts (£95-120) are selling nicely for us, as are Michaela Louisa jersey dresses (£110). Ponchos from Jayley (£50-150) have also been selling particularly well. As it’s been fairly mild until recently, a lot of our customers are choosing to layer lighter pieces. Autumn tends to be a tougher season for trade, so I’ve decided not to introduce any new brands and instead stay with my core brands that I know perform well. 



countrywear fulmar jacket mwb0511 ol73 dark olive. neuston twill mtr0465 ny9 houghton check scarf usc0168 ny91 navy

countrywear fulmar jacket mwb0511 ol73 dark olive. neuston twill mtr0465 ny9 houghton check scarf usc0168 ny91 navy

Barbour jackets

Lee Kennedy, buyer at Barkers of Northallerton, Yorkshire

Barbour jackets (£200) are our best sellers. Boss Green polo shirts (£85) are also doing well, as is knitwear from Gant (£90). The middle market is a tough area at the moment, and we’ve traded up over recent years, making ourselves a destination store with more premium goods. Sales are up 5% on last year and we hope to do well in the run-up to Christmas. We have just introduced Ted Baker, which has already started performing well.



Dubarry boots

Callum Mackay, owner of Allans of Petworth, West Sussex

Dubarry’s Donovan jackets are performing well right now (£249), and its Galway leather boots are selling extremely well, too (£299). Australian brand RM Williams’s comfort craftsman boots (£350), which are made of kangaroo skin, sell well for us. We have just introduced Johnstons of Elgin and the jumpers (£79.99) are already a hit with customers. Trade has been steady since the cold weather hit and we are already 10% ahead of last year.

Matthew Warnock, owner of Peddars of Sudbury, Suffolk

Fynch-Hatton shirts (£60) are selling nicely, as are trousers from Bruhl (£70). Fred Perry always does well, especially the polo shirts (£55) and – despite the colder weather – T-shirts (£35). We have been desperate for the cold weather and now it has arrived, we hope that trade will kick off.

m50001 gnxfieverest parka wine red

m50001 gnxfieverest parka wine red

Superdry jackets

Tom Barry, owner of Barry’s Menswear in Cork

Remus Uomo denim (£79-95) is selling, as are Selected Homme chinos (£59.95). Superdry has been a real hit with customers, especially its jackets (£99-170). It is definitely starting to get colder now, but the weather is yet to affect sales in a significant way. Casualwear sales are pretty steady, but heavier items are not selling quickly yet.

























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