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What's selling now: mainstream fashion

Find out what’s selling now in the world of mainstream fashion

Rm williams trousers

Rm williams trousers

RM Williams

Karen Hume Operations director at A Hume in Kelso, Scotland

Shirts from Gant and Eden Park (both £50) are both doing well for us at the moment. Trousers (£100) and footwear (£200-£350) from RM Williams are another bestseller. We haven’t made many changes to our brands recently, as we would have had to drop some of our existing ones that are all doing well.


Sarah Alexander Managing director at Ahernes in Hellifield, North Yorkshire

Magee knitwear (£65-£95) is doing well at the moment, especially the pullovers. Traditional formal shirts (£49.95-£60) from Olymp are always one of our top sellers, and at the moment the plainer shirts are performing better than ones with prints. Traditional wide-leg trousers (£99) from Atelier Gardeur are always popular, as it is a classic style. At the moment we’re playing it quite safe with the brands we have in the store. If it doesn’t perform well season after season, we have to drop it.

Suit jacket magee

Suit jacket magee


John Conran Menswear buyer for Anthony Ryan in Galway

Any brand that sells properly tailored three-piece suits is always popular for us. The Remus Uomo three-piece suits (£300) are doing well, as are Herbie Frogg suits (£250-£340). Herbie Frogg is one of the newer brands we’ve taken on, so for it to already be in our top three bestsellers is great. Suit jackets (£250) from Magee are another strong performer. 

Tom Barry Owner of Barry’s Menswear in Cork

Slim-fit three-piece suits (£250) from Remus Uomo are one of our most popular items, as are its shirts (£50). Shirts (£42) from Selected Homme are also a bestseller, along with its slim-fit chinos (£50). Although outerwear and heavy jackets have been slowing down with the season change, Superdry jackets (£85) have still been selling well, most likely because of the fashion aspects rather than the practicality.




Marble knitwear

Marble knitwear


Denise Coyle Owner of Barbara’s in Standish, Greater Manchester

At the moment tops are flying off of the shelves, usually with three-quarter sleeves and made of something lightweight and soft. Lebek has both tops (£35) and coats (£109) that are doing well. Tops from Olsen (£45) and Marble (£30) are also bestsellers. People seem to be looking for something they can wear for many different occasions. There’s a focus on value for money. I don’t seem to be selling many jeans anymore – people are getting used to the more stretchy jeggings or pull-on bottoms.


Smashed lemon

Smashed lemon

Smashed Lemon

Melissa Sandwell Owner of Barbarosa in Battle, East Sussex

Winter dresses from Smashed Lemon (£55) have been doing well, as have coats (£90) from Lebek and the everyday casual tops (£50) from Bianca. Everyone has been asking for long skirts, which unfortunately have none of. I’ve tried to buy some in for September but none of our brands feature them. Most of my labels are from overseas, so people come in to get away from the usual high street brands.


Tony Murray Store director at Harveys of Halifax

We’ve just got the new casual range in from Gerry Weber, which has been doing well, especially the tops (starting at £45) and jackets (starting at £130). The range is aimed at a much younger demographic and has elements of sportswear – the clothes are much less structured. Dresses from The Masai Clothing Company dresses (£85-£95) have a particular shape – rather than a pattern or colour – that makes them quite popular. We have also just started stocking accessories from Superdry. The flip-flops (£14.99) and bags, especially beach bags (£24.99), have been some of our bestsellers.

Masai pink coat

Masai pink coat


Richard Broadbent Owner of Broadbents in Cheshire

Masai is one of our most popular brands, and they have a pink wrap coat that is doing very well (£134). Shift dresses and tunics (£45) from Adini are another one of our bestsellers. There haven’t been any styles or trends that are dominantly popular or not, but we’ve seen less structured clothing becoming more fashionable. Mixing and matching casual and formal clothes has become something of a trend, so perhaps wearing trousers with a casual top, or formal jacket with a casual top.  


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