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What's selling now: mainstream fashion

Find out now what’s happening in the world of mainstream fashion


Joseph ribkoff ss17

Joseph ribkoff ss17

Joseph Ribkoff

Alison Billingham Manager of Majors in Shrewsbury

Business has been a little quiet, but it’s picking up and customers are showing interest in shopping for spring now – a good spell of warm weather always helps. We’re also starting to have people come in to buy wedding outfits, so Joseph Ribkoff dresses (£199-£349) are doing especially well at the moment. They’re one of our smarter, more expensive brands and are ideal for weddings. Masai Clothing Company is another of our bestsellers, particularly its tunics (£72-£80). Denim dresses from Latte (£125-£135) have also been performing well recently.

Frank walder fs17 2 01

Frank walder fs17 2 01

Frank Walder

Tanya Hardy Owner of Orchid in Skegness

Bianca T-hirts are a good price (£45-£65) and are popular with customers. We also sell a lot of jumpers (£89-£119) from Monari. Frank Walder is another of our bestselling brands, especially its tops (£50-£100) and jackets (£140-£180). We’ve been quite busy lately and the weather has certainly helped. Customers are definitely buying for spring and we’re optimistic about the season ahead.



Smashed Lemon

Smashed Lemon

Smashed Lemon

Melissa Sandwell Owner of Barbarosa in Battle, Sussex

Business has been quiet of late, but we’re feeling hopeful for the upcoming season. Customers have started buying for spring now that the weather is getting better – they seem to be happy to shop when it’s nice out but if it’s cold and rainy no one likes to come out. Recently, coats from Lebek, Smashed Lemon and Bianca (all starting at £119) have been selling particularly well.



Alana McCabe Manager of Butterflies in Blackburn

Pomodoro generally does well across the board and we sell lots of its dresses (£60), tops (£35) and trousers (£45). Frank Lyman is also popular with customers, particularly its dresses (£135-£200). Rebel is another bestselling brand and its trousers and jeans do very well (£45-£90). Customers have started buying for spring now and hopefully we should have a good season if the weather keeps up.  


Brook tavernet knitwear 1

Brook Taverner knitwear 1

Brook Taverner knitwear

Andrew Knox Manager at Graham McGrath in Peebles, Scotland

The year got off to a good start and although March has been a little quieter, customers are definitely buying for spring now. Better weather always brings people out. Knitwear (£45-£59) and shirts (£40) from Brook Taverner have been popular, as have chinos and casual trousers from Meyer (£89-£95). We also sell a lot from sock brand Happy Socks (£9) because they make socks in very bright colours and patterns that are different to what you’d typically see.

Olymp level five 04 f17

Olymp level five 04 f17


David Bundy Manager and buyer at Chas H Baker in Salisbury

At the moment, customers are liking jackets from Magee (£200) and trousers by Meyer (£80). We’ve also been selling a lot of Olymp shirts (£60), particularly the fancier trimmed designs. Recently, we’ve seen a lot of irregular spending from customers. There’s been no pattern – one day will be extremely busy and another very quiet.



Mark Clifton Director of Clive Continental Menswear in Aberystwyth

With the nice weather we’ve had recently, customers have started shopping for spring earlier than they have done in previous years. We’re coming up to wedding season, so people have been buying suits, particularly from Scott (£189-£244). Drifter’s casual jackets (£139) and Douglas & Grahame trousers (£59) are selling well, as is Gabicci knitwear (£49-£69). We’re not sure what the season ahead will bring, as a multiple is due to open nearby. 

Gabicci shirts

Gabicci shirts

Gabicci shirts

David Wink Owner of Crosbys in Seaford

Although February was fairly poor, March has actually been exceptional for us. After some good weather, sales of the spring collections have really kicked in as customers look towards spring and summer. At the moment Gurteen trousers (£45-£85) are proving popular and we’ve also been selling a lot of Old Guys Rule T-shirts (£20). Gabicci is another brand that performs well, particularly its shirts (£35). 













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