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What's selling now: mainstream fashion

Find out what’s selling now in the world of mainstream fashion


Nancy Hamilton Co-owner of Gerrards in Reigate, Surrey

Second Female is proving really popular, particularly for its culottes for a laid-back, affordable casual look (£66-£90). The store has been doing particularly well especially for beachwear by Bonbon. Customers love the floaty kaftans and cover-ups that the brand has to offer (£28-£65). Transitional pre-autumn dresses by Pyrus are also among our bestsellers at the moment (£185-£225). The hot weather has definitely warmed up our sales – summery items are selling a lot more successfully and jewellery is very popular at the moment.

Marilyn Evans Owner of Design Wardrobe in Kings Langley, Hertfordshire

Our bestselling brand at the moment is Olsen. Both blouses (£36-£55) and dresses (£90-£130) are a big hit with customers at the moment – the organic cotton and high-quality finish makes the brand ideal for the hot weather we’ve been having. NYDJ jeans (£130-£150) have also being going down well, because of to their great fit and timeless appeal. It’s either really busy or quite quiet, but the warmer weather definitely improved footfall.



Sheila Burton Owner of Anna Perena in Glossop, Derbyshire

Tunics have been favoured by our customers and over-sized tunics from The Masai Clothing Company (£111) are the most popular. Capri has also been producing some nice, easy-to-wear versions and its tunics (£70) are slightly more affordable. Comfort and style seems to be the go-to this season and that is reflected in One Life’s made-in-England, cheesecloth cotton dresses (£65). Yest treggings have been the best mix for a comfortable look.  

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French Connection

Wendy Pedrick Owner of Cocoa in Kingsbridge, Devon

Our most popular items have been tops, the best of which have been by French Connection (£50), A Postcrd From Brighton (£50) and Great Plains (£40-50). They are predominantly popular because they tend to be cheaper than dresses but are still stylish and of good quality. One of our most favoured brands is Sandwich when it comes to dresses (£100). Trade has been very good lately, since we’ve had a lot of footfall as of late.





David Bundy Buyer & owner of Chas H Baker in Salisbury

Shirts have been our bestsellers. Casa Moda are doing particularly well (£59-£70) thanks to the good-quality linen and range of prints. Hatico shirts have also been popular (£45-£65) because of the warmer weather we’ve been having. Trousers from Gurteen (£60-£90) are also selling fast because of their classic cuts and range of colours. Our store had extremely good sales during June and we are just getting ready for Sale season now. 



Leo Doherty Owner of Leo Doherty in Castlebar, County Mayo

Denim is doing especially well at the moment, particularly Tommy Hilfiger jeans (£100-£125). Our customers love them because of the great fit and wash. Polo shirts by Lacoste (£50-£60) are also doing well. Suits, however, are far and away our bestselling products, especially those by Lambretta (£100-£150). The tailoring is great. Business is a little bit slow because of the saturation in the market and the fact that customers sometimes prefer to shop online.



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Remus Uomo

Sal Walibhai Owner of Couture Designer Wear in Preston

Hugo Boss polo shirts (£55-£89) and trousers (£45-£100) are by far our bestseller in store – they always do extremely well because of their reputation and good quality. Remus Uomo suits are generally popular – they have very nice tailoring. Business is going well and is steady at the moment.







David Wink Owner of Crosbys of Seaford in Sussex

Trousers from Gurteen (£60-£90) are our bestsellers. Graphic slogan tees by Old Guys Rule (£20-£25) have also been a hit with customers thanks to their fun and quirky designs. Carabou trousers (£25-£35) also do quite well in store as they have a very accessible price point. Business is going very well – we just had our best June on record, which is very pleasing.

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