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What's selling now: mainstream fashion

Find out what’s selling now in the world of mainstream fashion 


Sarah Alexander Owner of Ahernes of Hellifield in Skipton, North Yorkshire

Olymp shirts (£49.95) are selling well for us, as are trousers from Atelier Gardeur (£89.95). We don’t have much left in stock currently, but we also generally do well with pieces from Barbour. The shop has been doing quite well recently – I’d say we’ve had a reasonable summer. However, I did buy cautiously for the season. We’re based in Yorkshire and the weather is unpredictable, so I didn’t buy many high-summer pieces.

Chris Pittham Manager of Charles Hobson in York

Meyer chinos (£89.95) and Brax jeans (£89) have been selling very well for us recently. Olymp has been pretty good for us across the board, as has Gant, which we sell a lot of. We don’t actually have a lot of summer stock left at the moment and it’s not even the end of the season. Trade in general over the summer has been good – we’ve never sold so many short-sleeved shirts.

Meyer Chicago 4512 33 081


David McGrath Owner of Graham McGrath in Peebles, Scottish Borders

Brook Taverner shirts (£40) are selling well. Meyer chinos (£85) are popular, because they are lightweight summer trousers that are very easy to wear. Custmers also like Olymp shirts (£49.95). It’s been busy here – very busy. We were quite late in starting our summer Sale this year, because of how busy we are. And since we started the Sale, it has gone very well.

David Wink Co-owner of Crosbys in Seaford, East Sussex

Carabou shorts (£19.95) are a bestseller for us and trousers from Gurteen (£70) always do well. Metaphor shirts (£17.95) are also popular. However, I’d say that in general, trade has been getting tougher. June was a super month but July slowed right down, because of the terrible weather.


Great plains tops

Great Plains

Debbie Stewart Owner of Abientot in Glasgow

French Connection has been selling well for us across the board and Great Plains tops (£50) have also been selling nicely. Joules raincoats (£139) are another good seller and tops from Vero Moda (£25-£45) are selling nicely. We’ve also just reordered some leopard-print Robell trousers (£55) for autumn. There’s been an awful lot of rain in Scotland recently, but trade has been steady. We are approaching the end of our sale and there’s not much left.



Marella lace trousers


Jane Stanley Owner of Private Collection Barnstaple,Devon

We have just got Patrizia Pepe in to the store and the puffa jackets (£199) are selling very well: they are something new for customers and have a jazzy lining. The weather has also been terrible, so puffa jackets are perfect! Marella dresses (£199) are selling well, and the brand has also just introduced a lovely new sports range. It has some nice lace-print tracksuit bottoms (£159) and zip-up jackets (£159) that are fantastic to mix up and can be worn day or night. We are always busy. Customers are buying a combination of new and Sale items, but it is the new range that customers are really interested in.



Debbie McDermott Owner of Velvet Exclusive in Ramsbottom, Greater Manchester

Trade has been fabulous this summer and we’re smashing last year’s figures. Joules jackets (£89.95) and harbour print tops (£29.95) are selling very well. Robell trousers (£50) are phenomenal, like always. They sell in every colour and we can hardly keep up. Tweed jackets (£190) from Bariloche are doing incredibly well – it’s a new brand for us and although it’s the autumn collection, it’s flying out the doors already. We bought in four styles and only have two of them left.

Noreen Crompton Owner of Norma James in Northumberland

Everybody wants Joseph Ribkoff. The brand sells very well generally, but dresses (£200) and trousers (£175) have been especially strong. Skirts from Riani (£150) have also done very well for us. Occasion dresses from Pomodoro (£99) have also sold well. The season has been surprisingly good and the sale is going well, but I’m looking forward to getting the autumn and winter collections in store, because they’re looking fantastic.

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