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What's selling now: mainstream fashion

Find out what’s selling now in the world of mainstream fashion

Womenswear

Jessica Brown Shop assistant at Bentleys of Banchory in Aberdeenshire

The change of the season has influenced the brands which are selling well for us. Barbara Lebek has long been one of our most successful brands, particularly the gilets (£60). Trousers from Robell (£40-£100) have also been a bestseller, alongside Eugen Klein knitwear (£80-£100), which has become popular this season. Our customers love the fit and the quality of our items and they focus on this, rather than the price. Business is fairly good this season – our store is busy and we are very well-known. We are preparing for the winter season now.

Jenny Veall Shop assistant at Cindy’s in Spalding

Our mainstream fashion brands are quite varied but I would say our best performers are Barbara Lebek for their tops and trousers (£35-£65), Frank Lyman dresses (from £99) and Robell’s wide range of patterned trousers (from £49), which are known for their fit and affordable price. We are a very busy store and we have luckily seen good trade since the summer months. 

Gina Smart Co-owner of Gina Smart in Ayrshire

So far this season, Frank Lyman tops and jackets (£100-£130) have been a real success. Condici occasionwear (from £600), Marble trousers and jeans (£60-£70) and Rabe knitwear (£70-£85) have all been flying off the shelves. Our main aim with our buy is the quality and fit of our clothing. That makes us a first choice for customers and we have had a very good season as a result.

Joseph ribkoff 173088

Joseph Ribkoff

Sally Frost Sales assistant at Cordelia in Stratford-upon-Avon

Joseph Ribkoff is a best-selling brand for us, especially the dresses and trousers (£100-£200). More formal pieces from Crea (from £200) are another bestseller – its smart wear has become popular in the last month. Paule Vasseur’s vast range of smart jackets (from £60) have been doing extremely well. The season so far hasn’t been too bad. We are situated in a tourist area, so we are reliant on them for a lot of our business and our name gets around through word of mouth.

 

 

 

 Menswear

 

David Wink Owner of Crosbys in Seaford

Lightweight coats from Douglas & Grahame (£150) are a new bestseller, thanks to the change of seasons. We’re finding customers now prefer the feel of these styles, compared with thicker ones. We have seen a growth in T-shirt sales from Old Guys Rule (£20), and Gurteen trousers (£70) have been a big seller. Both brands are known for their good name and quality. There has been no consistency in sales – it’s all very unpredictable.

Paul Woodford Owner of Fields Menswear in Westcliff-on-Sea, Essex

T-shirts from Caribou (£20) and Animal (£20-£40) are selling well, the price and style of these items have made them a popular purchase. Thick sweatshirts from Old Guys Rule (£20-£50) are selling really well recently. Business has been good – we are located near the seaside, so we’re usually kept busy thanks to the visitors that come to see the area.

Lyle and scott

Lyle & Scott

Raj Jain Owner of Preview Menswear in Worcester Park, Surrey

Shirts and jackets by Ben Sherman (£80-£130) sell really well for us, because it is such a well-recognised brand name. Lyle & Scott sales are up in our store – the autumn range of jackets and T-shirts (£80-£130) has been doing well. Gabicci tops (£50-£80) are another bestseller. Business could be better for us, although we do see some good days.

 

Fred perry307 mens comms reissue 020 copy

Fred Perry

Matthew Warmock Owner of Peddars in Sudbury, Suffolk

Fynch-Hatton shirts and jumpers (£60) sales have soared this month, alongside Fred Perry T-shirts and polo shirts (£35-£100). Magee jackets and suits (£250-£500) are popular for us – the fabric and lining on these items make them one of our bestsellers. Trade has been steady.

 

 

 

 

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