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What's selling now: mainstream fashion

Find out what’s selling now in the world of mainstream fashion


Ann Roberts, owner of New Arrivals in Boldmere, Sutton Coldfield, West Midlands

This season has been very good for business. We have been selling Melissa J jumpers (£55-£65) well of late. The range of styles that we have of Robell trousers (up to £79.99) have also proved popular. Our Frank Lyman separates, especially the evening tops (up to £135) have been trading well in our shop. With high street sales, trade will likely quieten a bit in the run up to Christmas but so far, trade has not been negatively impacted. In September, we celebrated our 20-year anniversary in the business and that was a great event for us. 

Joseph ribkoff

Joseph Ribkoff

Maxine Thornton Owner of Ragdoll of Pudsey in West Yorkshire

Particularly popular with customers at the moment are Joseph Ribkoff dresses (£200-£280) and separates (£100-£160), and Frank Lyman dresses (£200-£260). With the colder weather, knitwear is also selling very well, particularly knitwear dresses (£100) and three-quarter length jackets (£150-£200) from Faber. Layering is really big right now. Customers are buying lots of knitwear and fitted pieces for underneath. We’ve also had to bring in some of the spring season early, because people are going away for Christmas. We have been trading very well across the board.  

Sheila Burton Owner of Anna Perena in Glossop, Derbyshire

Tops and tunics have been selling best recently, particularly non-fitted jersey tops (£40) from Yest, which customers see as a good brand at a good price. Also, The Masai Clothing Company tunics (£80) and A Postcard from Brighton tops, particularly the grey leopard print jersey sweatshirt (£60), have been very popular. Trade has been tough recently – September and the first half of October were dire. However, trade is beginning to pick up a bit now. In the run up to Christmas, I’m feeling hopeful. We don’t stock the little black dresses but our smart-casual daywear is often bought by women for their Christmas day outfit.  

Wendy Pedrick Owner of Cocoa in Kingsbridge, Devon

Our tops have been the most popular recently. The ones that have sold the best have been from Sandwich (£50-£90), French Connection (from £35), and Noa Noa (£60-£80). Trade has been a bit slow recently, because the weather has not been cold enough. We are waiting for the cold weather, as winter tends to be a pretty good time for us at the shop. 


Barbour 802285


Sarah Alexander Owner of Ahernes in Hellifield, North Yorkshire

The mild weather has contributed to the popularity of shirts. We’ve found it hasn’t been cold enough yet for customers to move over to knitwear and coats. Our bestsellers recently have been the comfortable shirts from Eterna (£42-£65) and Olymp (from £40). Barbour is also proving to be a popular choice in terms of menswear sales, especially the coats (£195-£240). People seem to be moving away from the traditional coat styles this year, and seeking out something that is a bit different.

Our customer base is a little bit older, so for us half term was quite quiet as it tends to be a lot of grandparents who look after their grandchildren over the break, and that can work against us. But with the clocks going back, it has got people thinking wintery thoughts, and that has been beneficial for business. With Christmas around the corner, we’re feeling a bit more positive. Last year it was abysmal weather and that hurt us, but I’m hoping this year will be a lot better.

Meyer trousers


David Bundy General manager of Chas H Baker in Salisbury

Gant shirts (£85-£95) have been a top performer for us lately, as well as Meyer trousers (£85-£95). Generally, things have been quieter over the past couple of months, and our regulars are aware of the 20% promotion that we holding in a couple of weeks as we run it every year. We think some of our regulars are waiting for the promotion instead of visiting now. Salisbury has generally been quiet but we’re not sure why. Last month the warm weather made a difference, but now with the colder weather our Barbour sweaters (around £100) are beginning to sell well. It was difficult to tell when the summer had ended, but that’s not the case any more and we can see that with the sweaters being sold.

Mark Clifton Owner of Clive Continental Menswear in Aberystwyth

Recently our Douglas & Grahame coats (£89-£270) have been very popular. We stock a variety of styles but the woven quilted jacket has been especially popular. Scott is another good seller, especially the jackets (£149-£189), suits (£189-£239) and overcoats (£189-£195). Although the summer was fairly flat for us and the town in general, our RedPoint jeans (£59) have proven popular with customers, particularly the 5-pocket and western styles. A large Marks & Spencer has opening in the town so that has potentially impacted our business. 

Mohsin Mallu Sales assistant of Couture Designer Wear in Preston

Hugo Boss denim has been selling well recently, especially the jeans (£190). Remus Uomo merino jumpers (£65) have been very popular lately, as everyone wants comfy fabrics and we have a great range of colours. The winter shirts from Matinique (£70) have been selling well as we get closer to Christmas. Business has been up and down lately, but Christmas is one of our busiest times, so when the festive trade gets going we should be busy again.  



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