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What's selling now: mainstream fashion

Find out what’s selling now in the world of mainstream fashion. 


Tanya Hardy Owner of Orchid in Skegness, Lincolnshire

Basic T-shirts are always popular around this time of year with our customers, to add a little lift to their winter wardrobe. Dami T-shirts by Bianca (from £40) have sold well with some bright patterns, as have the long-sleeved T-shirts from Olsen (from £38), which still give a bit of warmth in the colder months. Monari has some really different jumpers (£89-£120) with understated embellishments of sequins and jewels that have been a big hit in the January Sales. We’ve been very busy since the new year. We try to offer something a bit different that you can’t get on the high street, and a lot of our customers love that we have pieces that are on trend but won’t be the same as what their friends are buying.

Melissa Sandwell Owner of Barbarosa in Battle, East Sussex 

Anna Montana

Anna Montana

Slim-fit trousers from Anna Montana (£59) have been popular. It’s a German brand so has some different colours from what you see on the high street here, which customers like. Bianca has done a brilliant quality leather-effect bomber jacket (£175) this season, which has sold well. Customers are always surprised when we tell them it’s not leather and it’s a much better price than buying the real thing. Down coats from Barbara Lebek (£150) are always selling quite well because of the brand name, and they’re very good quality. Business has been very bad. It has picked it up a little bit, but with lots of shops closing in town footfall is down.

Mandy Dawson Owner of Amanda Fashions in Ashtead, Surrey

Knitwear from Rabe has sold very well, particularly the sweaters (£90) in spring colours to brighten up winter outfits. Michele power-stretch trousers (£140) are always popular with our customers, because they’re designed to be a flattering fit for women. We also had a mint green knitted jacket from Olsen that has completely sold out. It was lovely quality, made from cotton, and was a big hit. Business since new year has not been bad, actually – lots of people coming in for the Sale and then being tempted by our new collections.

Jill Eustace Sales assistant at Norma James in Corbridge, Northumberland


Crea Concept

Crea Concept

A military-style jacket from Joseph Ribkoff (£285) completely sold out. It’s a Canadian brand, so less well known, and customers seemed to really like it. Crea Concept had a lovely collection of shift dresses that sold well, particularly a grey tie-dye piece (£215). Dresses from Marc Cain were also popular, most notably a black-and-white tweed day dress (£389) that could be layered for winter but worn in the summer with sandals. We’re on Sale at the moment, so business is good as long as the weather is. We can’t complain.


David Bulgin Managing director of Astaires in Taunton, Somerset

Meyer cotton chinos (£80) and Magee tweed jackets (£200) have been selling well, and are often bought together. The chinos are selling in navy and stone, which compliment the tweed, and people tend to wear the tweed jackets to weddings. Floral and paisley prints of the Eterna shirts (£50) are also popular. Business has been doing well since Christmas and better now than this time last year.

Derek Dougan Owner of Mr James in Edinburgh



Our customers prefer the classier and more sophisticated look of coats by Bugatti (£275), which sell well. The tapered cotton casual trousers by Meyer (£99) are popular in rust, plum and blue. Magee suits and jackets do well, and the classic suits (£250) are always a best seller in the shop. Business is OK – it’s probably on par with last year around this time. 

Martin Jones Managing director of Vaughan Davies in Mold, Flintshire

The cold weather and snow in December has been good for our knitwear sales, particularly Barbour jumpers (from £50), scarves (£25) and jackets (from £160). Thick flannel printed shirts from Fynch-Hatton (£50) have been popular, as have cotton trousers with trims by Meyer (£80). In terms of business, we had one good week and one bad week, so it has been up and down since Christmas.

Raj Jain Owner of Preview Menswear in Worcester Park, London

Ben Sherman shirts (£50) are always popular with customers. The range of Gabicci tops (£80) is good, as are the Lyle & Scott jackets (£100). All of these products are good quality, and they are well-known brands that appeal to our more sophisticated customers. It’s common for business to be a bit more unpredictable this time of year, but we’re doing okay.

Charles Smith Owner of C&C Suits and Aspects in Lerwick, Shetland

Henri Lloyd

Henri Lloyd

Remus Uomo plain, tapered shirts (£33) have a big demand, especially in the slim fit. Jeans by Henri Lloyd (£79) are popular because they have a good fit and high denim quality, but the younger market prefer jeans and T-shirts by 883 Police (£50-£75). Our year has been very comparable to last year – business has been practically the same between Christmas and New Year. We’re quite encouraged for the start of the year so far.




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