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What's selling now: mainstream fashion

Find out what’s selling now in the world of mainstream fashion


Glyn Andrews, manager of Sue Parkinson in Worcestershire

360 Cashmere and Absolut Cashmere are currently our bestselling brands in store. In the Absolut Cashmere collection, the oversized V-neck sweaters (£175) in a variety of colours have been popular with our customers because of the high quality of the material. Floral printed dresses and sheer tops (£180-£250) from Mark Cain are also doing well now we’re into the spring season. We had a strong bank holiday and it was busy over the Easter weekend, which was good. The beginning of March got off to a slightly slow start, but business is picking up now.

Postcard from brighton spring 18

A Postcard from Brighton

Anna Lisle, sales advisor at Terracotta in Rugby

Great Plains, A Postcard from Brighton and Fransa are currently the three top-selling brands in store for us. Tops are selling extremely well from all three. Jersey T-shirts (£35-£45) are doing particularly well from Great Plains, as are printed tops (£60) from A Postcard from Brighton. Plain and printed tops (£35-£45) from Fransa have also proven popular with our customers. Our Easter weekend wasn’t too bad. 

Claire Wright, manager of Gemini Woman in Stratford-upon-Avon

The Masai Clothing Company and Sandwich are currently our top-selling brands. Knitwear (from £51) has been doing well for Masai. Sandwich is a good brand for us – its range of tops (from £30) and lightweight jackets (from £60) are popular with customers. Robell trousers (£50) always do extremely well in our store and have been excelling in sales this season. Easter weekend was good. Our store is in an area popular with tourists – during Easter, our local customers tend to go away and we mostly get the tourists coming in. 

Seasalt spring 18


Marian Hall, shop assistant at The Lilac Room in Hastings

We’ve had a diverse mix of items selling really well in our store, but our top three bestselling brands are Seasalt, Louche and Thought. Seasalt as a whole has been doing well, but the stripy tops (£55) have been doing well, as have the rain jackets (£80) – probably because of the bad weather. Denim dresses have been popular for Louche and the Brigid skirt (£72) from Thought has also been selling well. Over the Easter weekend business could have been better. As the weather wasn’t good, business was quite slow. 


ted baker spring 18

Ted Baker

Martha Ventra, store manager at Monty Smith in Cheltenham

Ted Baker is a brand that always does well in our store, particularly the shirts (£79-£89). Another bestselling line is jackets (£190-£280) from Scotch & Soda. They are quite similar in quality to Ted Baker, but some items are slightly lower in price, so are popular with our customers. We sell still do well with Replay, especially the Hyperflex jeans (£120-£145) because they are super-stretchy. Our Easter weekend was good, but the weather did affect us – we were told that it might snow again, which stopped people going out and shopping. But overall, we can’t complain.

Tim Benns, menswear sales manager at Jarrold in Norwich

Tommy Hilfiger has proven to be one of the bestselling brands in our store at the moment and there have been quite a few items from the brand which have been selling well. We are doing particularly well with the Ivy League bomber jackets (£170) along with the Oxford slim-fit shirts (£85). The Denton chinos (£100) and the Sanderson chinos (£100) from Hackett are also selling well. The basic branded tees (£35) from Calvin Klein are always an easy sell for us and we’ve recently got in the brand’s new pool sliders, shorts and T-shirts (£40-£60.) The Easter weekend wasn’t great for us. It was very difficult, given the weather was certainly not in our favour. It was quite disappointing. 

Darren Spencer, owner of Jazz in Grimsby

I would say our top brands in store at the moment are Fred Perry, SikSilk and Nicholas Deakins. We have a massive range of Fred Perry that always does really well, but the Ringer t-shirts (£39), which comes in various colours, is a particular bestseller. The oil wash T-shirt (£30) from Nicholas Deakins has been doing well, as have the short and long-sleeved gym T-shirts (£30-£40) from SikSilk. Compared with last year, Easter weekend was disappointing, which I think had a lot do with the earlier timing and the poor weather. 

Tom Reynolds, trainee manager and junior buyer, Zee & Co, Essex

Our basic tees and sweatshirts are selling really well in store currently. Ralph Lauren’s basic polos (£85) particularly in white, navy and black are doing well, along with its hooded sweatshirts (£119). In the Hugo Boss collection, I would say its branded T-shirts (£30) always sell well because they are good quality at a really good price. Over the Easter weekend, business picked up on Friday and Saturday, which was good as coming up to Easter in the week it was quite slow. It wasn’t as good as last year though.   

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