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What's selling now: mainstream fashion

Find out what’s selling now in the world of mainstream fashion.


Nina Diamond-Brown, owner and director of Nina in Barnes, south-west London

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The summer dresses (£250-£400) and trousers (£250-350) from Siyu have been selling well lately. Another strong-selling range has been Masscob, particularly its dresses, skirts and blouses (£150-£350). I have been selling this brand for around seven years and it has become really popular with my customers.

We have also been trading well with the trousers (£250-£350) from True Royal. All styles from this brand sell well, as it offers so many options for individual body shapes. Business has been really good for the past two weeks. The sunshine has proven to be a real boost to business and I hope that will continue with the warmer weather.

Rachael Weaver, joint owner of Two by Two in Ulverston, Cumbria

Robell Bengalese stretch trousers (£40-£49) in a range of bright colours have been selling well in our store. When the weather is so cold, summery colours tend to be really popular. Another great seller, because it has been so cold here, has been the jumpers (£90-£150) from Fisherman Out of Ireland. We sell this brand all year round and it does tend to be quite popular. Another strong performing brand has been Seasalt, particularly its tops (£35-£55). We had a really tough start to the year with the weather. Luckily, we sell a range of jumpers and our Mac jeans (£99) which keeps business going throughout the winter period. Things are beginning to pick up now that spring has arrived and I hope they continue, as no one really wanted to buy spring clothes when it was still so cold.

Jennie Armstrong, sales assistant at Rhubarb Boutique in Portadown

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The collection from White Stuff has been really popular with our customers, especially the tops (£35-£50), which are really affordable and well liked. The tops and blouses (£60-£80) from Kaffe are another strong-selling product, especially in navy and emerald green. Block colours sell well generally for us – our more conservative customer base has taken a while to warm up to print patterns. Yest dresses (£59) and T-shirts (£29) have also been popular. Unfortunately, business has been okay, but not great. The snow hit us horribly earlier this year and the early Easter was quite badly timed. Levels of footfall are generally down which means that business is quieter than we would like.

Melissa Sandwell, owner of Barbarosa in Battle, East Sussex

The sienna trousers with striped piping (£88) from Bianca have been selling really well lately. Also, the Lebek graphic dresses (£89) have been popular. The brand released a smaller number of dresses this season but people seem to love what it created. With the warm weather last week, the Anna Montana trousers (from £42) and cut-offs (from £42) have sold well, too. Business is beginning to pick back up. We had a terrible Christmas as everyone seemed to be ill, and then the snow hit and it really affected business, but last week with the warm weather was really busy for us. It’s just a shame that the weather is cold again this week and now people are wearing their coats again.



Martin McElhinney, general manager at McElhinneys Department Store in Ballybofey, Country Donegal, Ireland

Hugo Boss polos (€89-€100/£77.82-£87.43) have been really selling well, especially in the bright colours. The shirting from Ralph Lauren (€100-€115/£87.43-£100.55) has also been popular, especially with our younger customers who love the fit. Another strong selling brand has been André denim mud-washed jeans (€89.95/£78.64). The entire Bugatti brand has been popular, too, which customers buying a lot of outerwear (up to €229/£272.27) and bottoms (€99/£86.58). Generally, business has been OK. We have found the weather difficult but it is the same for the whole area. Luckily, things have picked up since Easter weekend.

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Peter Lupino, partner at Cox of Malvern, Worcestershire

Baileys & Giordano has been selling well recently, especially the pink and blue shirts (£45-75) which customers think are a good price and good quality. Also, the cotton trousers (£85-£110) in blue from Meyer have been a popular purchase.

Like Meyer, Digel has been performing strongly because we have built up a real following for the brand over the past few years. Digel sports jackets (£240-£360) have been a great seller for us. Last week business was great for us, the sunny weather really boosted business, but as the cold weather returned this week things have quietened down again. I think Brexit and the weather are making things tough for retail.

Paul Skaith, owner of Winstons of York in York

The “unwashed” style jeans (£80-£140) from Edwin have been popular with our customers this season. Another strong-selling brand has been a German brand called Armedangels which has sold particularly well with customers looking for T-shirts (£30-£35) in readiness for the summer. Greys, dark green and an acid-wash black have been super-popular T-shirt choices from this collection. The shirts (£60) from Farah, especially in sky blue and white have, been a popular purchase for guys looking for smart casualwear. The last month has really picked up for us. The winter was tough but things have really started to pick back up now which is great for our spring and summer collections.

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Charles Hobson, owner of Charles Hobson in York

We have been selling well with Fynch-Hatton shirts (£60), particularly in the check and floral patterns. Customers like the fit, price and quality of the brand. Chinos (£90-£100) from Meyer have also sold well lately. Another popular brand has been Magee 1866, especially the suits (£369) and jackets (£269). Our customers like the soft tailoring and consider these really nice classic suits to wear. For us, business has generally been steady. We do tend to find the shop quietens for the first few days of sunny weather, but once people acclimate to the warm weather they start visiting the shops again.






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