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What's selling now? Mainstream

Find out what’s selling now in the world of mainstream fashion.

Womenswear

Bianca

Bianca

Julia Sawford, director of Davenports in Grange-over-Sands, Cumbria

“Although we’re slowly edging towards summer, the occasional cold snaps mean that knitwear remains popular. Lightweight cotton knits from Bianca’s lemon and taupe collection (£69-£89), are a perfect for transition between seasons. We’ve also been really impressed by the fact they send all the stock in one single drop as we prefer being able to sell the whole collection together rather than adding items as they come in. Olsen jeans (£85) in black, navy and taupe, have been popular due to their comfortable stretch fit. Monari’s cotton biker jackets in white and taupe (£129), have also gained a lot of attention. What we love about the brand is that they allow in-season ordering, which means we can top up our collections according to demand.”

Capri

Capri

Jane Levingston, owner of Angie’s of Budleigh in Budleigh Salterton, Devon

“Many of our regular customers are second-homers so trade gets a good boost around holiday times like Easter when people pick up items for their beach breaks. Capri’s lightweight cotton tunics (£59) have been selling well in ocean blues, turquoises, coral and white, although the Arizona stripe style (£59) has got a lot of attention too. Taifun is doing a lovely range of pastel pink shades, including a short-length jersey blazer in a raspberry and cream seaside stripe (£85). We’ve also been selling lots of Michèle ‘Magic Jeans’ (£129) in denim, silvery grey and white. To tie in with the improving weather, at the end of May we’re introducing a range of shorts, trousers and T-shirts (£40-£70) from French brand La Naturelle, which specialises in light cottons and linens.”

McVerdi

McVerdi

Carole Ridley, owner of Carole Ridley in Whitstable, Kent

“Rain macs from McVerdi (£290) have been successful in both short and long styles, especially in cream. I’ve also been selling lots of Annette Görtz’s casual summer jackets (£450), which we’re offering in pale grey and off-white linen. The brand’s silk-and-linen mix cropped trousers in a neutral palette are also popular (£220). The key to maintaining customers for 20 years is to avoid pushiness, and be aware of what they like.”

Libra

Libra

Kaye Millar, owner of Caroline of Comber in Comber, County Down

“Collarless, zip-front jersey jackets in navy and white (£155) by Rabe have been a bestselling style. Sleeveless Libra dresses falling below the knee (£150) have sold fantastically in vivid pink, green and blue floral patterns. We added Anna Montana jeans (£54) for spring 16. We initially ordered just 10 pairs, as we could top up in season, but two weeks later we’d sold out. Buying slim leg trousers often means a tighter waist, but all of my customers have been impressed by the elastic waist, allowing for a more comfortable fit.”

Cocoa Cashmere

Cocoa Cashmere

Emma Fletcher, buyer at Cavells in Oakham, Rutland

“Knitwear has performed well on the whole, but the standout have been jumpers from 360Cashmere (£129-£250) in nautical stripes, bright pink, turquoise and yellow. Cocoa Cashmere has also been favoured for its simple round-neck styles (£150-£209) in coral and orange, as well as grey styles with fluorescent trims. While we’ve stocked Luisa Cerano for two years, we’ve found its denim-look fitted blazer (£368) and striped sleeveless summer dresses in pink, pistachio green and black (£288) have drawn renewed attention to the brand. We had our eye on Oilily for a while and finally took the leap to order it in for spring 16. Standout pieces include its daffodil print hooded summer mac (£240) and knee-length poppy print dress (£218). The Easter holidays have gone both ways for us: the weekend itself was good, but the week after many of our regular clientele went on holiday. Luckily, things seem to be picking as kids go back to school.”

Menswear

Eden Park

Eden Park

Karen Hume, owner of A. Hume in Kelso, Scottish Borders

“The spring weather has seen a lot of bright pink, blue and green shirts from Eden Park (£85-£100) and Gant (£80-£90) selling really well. RM Williams jeans (£89) have also started to attract a wider crowd as the fit is slimmer this season, appealing to a younger customer. We’ve also introduced new colours including bone, cream, buckskin and a light mink brown. The brand’s following is very loyal and customers keep returning, impressed by the quality of their goods. We recently participated in a in a children’s Easter egg and themed window display competition across the town. We’re now looking into doing further themed events on the high street, including a Ladies’ Day windows competition at the end of May.”

Brook Taverner

Brook Taverner

Andrew Hannon, owner of Clarksons of York in York, North Yorkshire

“Tweeds are definitely in vogue right now, so Brook Taverner’s tweed three-piece suits have been really successful (£199 for jacket, £599 for whole suit). For spring 16, we’ve brought in some lightweight linen suits (£149 for jacket, £55.95 for trousers) in French blue and stone shades from Portuguese brand Torre. The regatta look has also been really strong, with Gurteen’s Sweden striped blazer (£179) proving popular, as well as similar striped offerings from Brook Taverner (£149) and Maddox Street London (£179). Customers are complementing these with bright Madras check shirts from Olymp (£39.95-£49.95). We’ve added semi-structured sports jackets (£149) in light blue and green from Douglas & Grahame, which look great over jeans. Trade has thankfully been positive lately, after we were flooded in January and forced to close for three weeks. None of our stock was damaged, but it meant we had to go straight to a 50% markdown Sale in February. At that point, we got in our spring stock so were luckily able to resume as normal.”

Mark Clifton, owner of Clive Continental Menswear in Aberystwyth, Wales

Bruhl has just introduced a jean with 5% Lycra (£79), which has been getting a lot of attention as the stretch fit is so comfortable. Everest Leather’s leather biker and field jackets (£199-£239) in black and brown have been strong sellers, as has an unusual mahogany shade. Patterned shirts from Maddox Street London (£65) and Rocola (£59) have also proved popular. I posted a picture of Rocola’s royal blue and cerise butterfly pattern shirt on Facebook recently and now we only have one left. Social media has been a really good way to spark interest in our products.”

Magee

Magee

Charles Hobson, owner of Charles Hobson of Easingwold in Easingwold, North Yorkshire

Magee has been a key brand for us, with its recent wool and Lycra mix suits (£349) proving a big hit. The Lycra allows for a gentler fit, rather than a boxy or overly tailored look. For 22-35-year-olds, however, the emphasis has been on Magee’s Dillon pure new wool suit, which is a slimmer fit with narrow lapels and a shorter jacket (£320). Colourful chinos in red, yellow and bright blue always do well with us, especially in summer. We always like to stock Meyer chinos (£79-£95) as they’re a great fit. Gant checked shirts (£85-£95) in blue and red remain popular and we’ve also brought in Fynch-Hatton for spring 16, as it allows our customers to get exactly the same checked look for less (£65-£75).”

David McGrath, owner of Graham McGrath in Peebles, Scottish Borders

Brook Taverner linen mix suits have been in demand as we’re currently doing a promotion to buy a two-piece classic or tailored suit, and get a shirt and tie free (£149 for promotion, shirt normally £40 and tie £20). We do promotions fairly often to keep up customer interest. Nonetheless, it’s bright shirts in unusual patterns that are getting the most interest. Baileys’ short-sleeve shirts (£55), in plainer styles and some Hawaiian designs have attracted a lot of attention. Olymp is also doing some natural colours contrasted with coloured insets (£55), while Douglas & Grahame is offering a bolder look with pink checks and psychedelic patterns (£39). We introduced Jiggler Lord Berlue shirts (£70) about six months ago and, while they may be on the pricier end, customers are drawn to their originality.”

 

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