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What's selling now: menswear

Find out what’s selling now in the world of menswear 

Formalwear

Corenilani spring 18

Corenilani spring 18

David Silburn Manager at Woodies Brighton

Our customers have been buying a lot from the Roy Robson range lately. The suits (£500) in particular have been doing well, because they are nicely styled products and are available in a great range of colours and patterns. Boss suits (£500-£600) also perform well for us. Paul & Shark shirts (£150) are another strong seller in our store – customers like that they are made in Italy. For our more premium customers, Corneliani has been a high-performer especially for suits (£1,000-£1,200) and jackets (£800). The product is some of the best around. We have been running the store since 1983 and so we’ve seen a lot of changes to the industry in that time but at the moment, the store is doing very well.

Magee jackets

Magee 1866

Ashley Smart Director of Smarts of York

We have performed well with Magee 1866 jackets (£249-£399) lately, which is because of the great quality. Digel is another strong performer for us. The jackets (£229-£329) and suits (£229-£329) have traded really well. It’s popular because of the high-quality fabrics and softer lines and styles – overall the brand is really high quality. Suits (£399-£499) and jackets (£259-£379) from Carl Gross sell well, particularly the Black Line which is a bit more expensive but is wonderful quality. Business has been a bit of a mixture this year. We had a tough time in March with the snow, but things have started to pick back up now. The retail industry generally is tough at the moment, what with the Brexit uncertainty that hasn’t really improved since the referendum. We are trading well at the moment though, and haven’t had to go into Sale yet. We’re still selling well at full price and we are planning to push our Sale back by a couple of weeks to capitalise on that trade. 

Mainstream

Gabicci 23380877 (1)

Gabicci 23380877 (1)

Raj Jain Owner of Preview Menswear in Worcester Park, Surrey

Lyle & Scott has been a strong performer for us recently, especially the shirts (£50-£65) and T-shirts (£25-£35). Another brand that is doing well is Ben Sherman. The polo shirts (£40-£55) and shirts (£45-£60) sell well. It is a good product from a strong heritage brand. Our customers have also bought a lot from Gabicci lately, particularly the casual tops (£68-£75), which are a bit different for men that want a smarter look. Business has been inconsistent for us recently. I also think that the industry, and independents especially, are not helped by the amount of consumer uncertainty at the moment.

 

 

 

Premium

Alfie Hope Manager at Capital Collection in Grimsby

Our top-selling brand of late has to be Vivienne Westwood. We have traded well with the shirts (£220), T-shirts (£100) and polo shirts (£130). Love Moschino is another strong performer for us, especially the bold printed T-shirts (£85). We have sold well with True Religion jeans (£255) as well. Customers seem to really like the unique detail and stitching. Trade for us has been going really well. We are up on last year, which we may have not expected after the slower start to the year – but the last two months have been busy and we have managed to pull ahead, which is just fantastic.

Andrew Doherty Owner of Doherty, Evans & Stott in Bridge Street, Manchester

Incotex is our bestselling brand right now. We do well with the super-slim-fit chinos (£225) that we sell in a range of colours from beige to olive to navy. All of the colours and different styles sell really well. A popular footwear brand is Crockett & Jones, particularly the suede loafers with tassels (£400). Eton shirts (£120-£145) have been another good seller. They are great, because they can be dressed up or down. Business has been tough this year, but luckily the heatwave has helped boost trade. We have also seen a rise in business over the past three or four weeks because it is wedding season. Compared with last year, the business is still slightly behind but we are definitely on our way to catching back up. That’s great, because during the “Beast from the East” period we were quite concerned about how much it could impact our business for the year.

Russell Jones Managing director at Robinsons of Bawtry, Doncaster

Hugo Boss has been doing the best across across its athleisure and casualwear collections. Ralph Lauren polo shirts (£85-£90) are continuing to sell well. Emporio Armani casualwear has been another of our top-selling brands – customers want to buy the shirts (£110) and the jeans (£120). Business was very bad in the first three months of the year – I’m not quite sure what happened – but luckily sales in April were fantastic and we are nearly back on track.

 

Contemporary

Wendy Sandford Buyer at Nellie & Dove in Deddington, Banbury

Textured embroidered shirts (£165) and T-shirts (£75) from President’s have been trading well for us. Another popular brand is definitely Krammer & Stoudt, which has sold well with a green and black striped contemporary suit jacket (£295) and trousers (£170). It’s a really edgy piece and our customers seem to really like it. A beautiful textured blue shirt (£125) with a graduated pattern has also been incredibly popular from Krammer & Stoudt. Sunspel has also performed well for us. The revival-style polo shirts (£65-£125) with have been extremely popular. Business has been very good for the last six to eight weeks. We have been very busy and hope that will continue as we progress into our Sale period and start to bring in our new autumn stock in August. We do expect things to slow down a little as we approach the summer holidays, but we’re not worried.

Jack Hernandez Buyer at Lynx in Harrogate

The summery jeans (£325) from Jacob Cohen are currently selling very well, and so are the swim shorts from Orlebar Brown (from £145). The bomber jackets from Matchless (£229) are selling rather well, too. Business has been doing well and we have just had two solid weeks of very good weather up here, which has really helped our sales.

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