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What's selling now: occasionwear

Find out what’s selling now in the world of occasionwear 


Remus uomo russ17 without logo high res40

Remus uomo russ17 without logo high res40

Remus Uomo

Oliver Hope Sales assistant at Denis Hope in Rochdale

With formalwear, anything blue continues to be popular. Remus Uomo three-piece suits (£300) do very well. They tend to be very fashion led, and have a nice slim fit. Roy Robson suits (£400-£500) are also popular, and tend to be favoured by slightly older customers who appreciate the good fit and quality. Boss is another bestseller for suits (£400-£500) – probably because of the brand’s name and reputation. The last couple of weeks have been a little quiet, but we’re building up to Easter, which is a big time for us as it usually brings a lot more people out and into the shops. 

Steven Buttress Owner of Buttress’s in Thurso, Scotland

Jackets and trousers (£100-£200) from Skopes do well, and we also sell many Brook Taverner suits (£170-£250). For shirts, Rael Brook (£20-£40) is very popular. In terms of colour and design, plain always sell better than stripes, and shades of blues and turquoise are favourites with our customers. We’ve noticed the odd customer starting to shop for weddings already.




Tim Garner Owner of Claytons in Bedford

Blue is by far the bestselling colour, and customers have shown interest in different shades, such as French blue or royal blue. Our most popular brands for suits are Digel (£350) and Benvenuto (£300). Digel’s jackets (£250) also sell well, as do those from Santinelli (£250-£350). Business is quieter, as we’re waiting for the summer and for the better weather, which is when it always gets busier.

Ted baker formalwear

Ted baker formalwear

Ted Baker

Carl Nunn Sales assistant at Coes of Ipswich

Business has definitely been good recently and the last couple of weeks have definitely seen a great demand for wedding wear. We sell a lot of Remus Uomo three-piece suits (£325), and suits from Ted Baker (£349) and Without Prejudice (£399) are also very popular. Blue is the colour for men’s suits: it has done very well over the past few wedding seasons, but also for workwear. 


Melanie Ridgeway Owner of Muse Bridal in Newport, Shropshire

Citrus green and floral patterned dresses from Spanish designer Carla Ruiz (£150-£600) fly out of the shop. They are a little bit different, but still tick the mother-of-the-bride/groom box, and are something special for ladies going to the races. Trade has been better this month than it was last, but I can honestly say there is no pattern to people’s shopping habits. We are rushed off our feet one day and hardly see a soul the next.


Fely campo

Fely campo

Fely Campo

Pennita Wilshire Owner of Pennita in York

Joseph Ribkoff performs really well with customers, especially dresses (£200-£250) and dress and jacket outfits (£450-£500). Outfits from Lizabella (£400) also do well. Fely Campo is one of our more expensive brands, but it is popular with customers, particularly its dresses (£450-£500) and dress and matching jacket outfits (£600-£700). Recently, we’ve noticed customers tending to favour 1950s-style and ballerina-style dresses. We’ve been very busy of late and are feeling really positive about the start of the new season.

Allison Jayne Owner of Allison Jayne in Swansea

We’ve had a tremendous year – very busy and possibly our best in 44 years of business. We sell a lot of mother-of-the-bride outfits, consisting of a dress and matching jacket. The most popular brands for these would be John Charles (£600-£1,000), Ian Stewart (£900-£1,500) and Condici (£700-£1,000). In terms of colour, pinks have done very well recently, along with other pastel colours. Shades of silver and gold are also proving popular.

Joseph Ribkoff

Joseph Ribkoff

Joseph Ribkoff

Irené Whittle Owner of Irené of Broadstone in Dorset

We’ve had a lot of customers coming in and wanting a more youthful, contemporary look recently. Joseph Ribkoff dresses are a bestseller, particularly when paired with jackets or long coats from the brand (£450 for the outfit).  Marfil has some beautiful long beaded dresses (£450) which have been particularly popular. Business has been good recently and we’re generally busy, with several people already shopping for weddings.

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