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What’s selling now: premium fashion

Find out what’s selling now in the world of premium fashion


Bklyn beanie


Emily Leslie Manager at Browns in Cambridge

Vivienne Westwood Anglomania has sold really well – the leopard-print dress (£600) did particularly well in the run-up to the party season. Racoon and arctic fur beanies (£59) from Bklyn are a huge hit, as are the high-necked, box-fit sweatshirts (£200-£300) from 360 Cashmere, which customers have repeat-purchased. We had a really strong December, I think one of the best we’ve had, and even launched our own capsule collection of cashmere cardigans (£269).

Jane Stanley Owner of Private Collection in Barnstaple, Devon

Knitwear has been selling well, particularly from Pinko and Patrizia Pepe (both £199). We completely sold out of our Marella coats (from £199), including puffa jackets and wool coats. The week before Christmas was the best week we’ve ever had, and I’ve been here 21 years. We never go on Sale before Christmas, which makes it even more amazing that we had such a good week.

Moncler woman fw17 28


Mary Claire O’Sullivan Store Manager of Samui in Cork, Ireland

Jackets have been a good seller for us over the winter season. Rick Owens leather biker jackets (£1,780) are always popular, and leather jackets from Dries Van Noten (£890-£1,135) have been a big hit. High-shine or fur designs from Moncler (£890- £1,135) have sold well. Trade was really good in the week before Christmas, partly down to our 30%-off Sale. 









Katie Lane Marketing Manager of Young Ideas in Ashbourne, Derbyshire Dales

Recently, the Belstaff reversible shearling coat (£2,350) has been very popular as a cold-weather investment piece. Sweaters from 360 Cashmere (£215) always sell well because of the bold colours and modern fits, and Paul Smith silk printed shirts (£240) have also been a hit. Our Christmas rush started later than in previous years, but once we got into Christmas week, we became extremely busy and sales were up on last year.


Nigel Clare Owner of Nigel Clare in Chorley, Lancashire

People are wearing a lot more knitwear instead of shirts, so zip-neck knitwear has done well, particularly from Boss Black (£100-£140) and Ralph Lauren (£100-£140). Jacob Cohen jeans (£350-£500) have also been a big seller this season. We are up on last year, and between Christmas and New Year stock was flying, so fingers crossed it stays that way.

Gant superchinos 1


Joe Ball Owner of Davids of Haslemere in Haslemere, Surrey

One of our bestsellers has been a golden merino wool and cashmere sweatshirt from Fynch-Hatton (£99). Stretch fitted jeans from Tommy Hilfiger (£95) are selling well, as are the Super chinos from Gant (£139). Trade in November was quiet, but over Christmas we held our own.


John White Co-owner of Badger in Brighton

Hartford double-faced brushed cotton shirts (£100-£110) have been very popular, because of the beautiful fabrics. Merino knitwear from John Smedley (£135 - £200), made in Britain, has also sold well, as have all three styles of outerwear from K-Way, including the fleece-lined jacket (£80 – £150). Trade in December was more measured than last year, which was extremely busy, but overall business was very good.

Carl Bradley Director of Bradley Knipe in Doncaster

We’ve seen Boss Green do well across the board, but the polo shirts (from £75) have been particularly popular. Sweatshirts from Stone Island (£160-£170) and Paul & Shark (£150-£160) have also sold well. Trade over Christmas has been good – we can’t complain. Our January Sale is still on, but not for much longer because we don’t do large promotions.


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