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What's selling now: young fashion

Find out what’s selling now in the world of young fashion



Glamorous ss17 2



Jessica Walker, buyer, Fabric Boutique in Manchester


We’ve already sold out of the Lola May chartreuse wrapover cami dress (£27), which retails at a very reasonable price point. More sophisticated occasionwear with lace detailing is also doing well, especially tops (£45) from Jovonna London. Glamorous is continuing to sell well across all styles. So far, we’ve had excellent summer trade across all our spring styles.


Uk womens clothing dresses layli gem gardens bodycon dress ivory ws7w layli ivory 1.jpg

Uk womens clothing dresses layli gem gardens bodycon dress ivory ws7w layli ivory 1.jpg

Ted Baker Layli dress

Marc Maubec, owner, HS2 in Guernsey


Ted Baker is getting a really good reaction from customers, particularly the Layli dress (£150), which was recently worn by Holly Willoughby. The more affordable lace dresses from Little Mistress (£50-£90) have also been selling well. We’ve recently introduced tops from Glamorous (£16-£30), but it’s too early to tell how they will perform. In February, we were up 3%-4% on last year and we’re expecting things to really kick off as the year progresses.

Lauren Draper, assistant, Wild Heart in Bridgnorth, Shropshire

We are doing well on a couple of more alternative items. Black pleather trousers from Redial (£26.99) are selling very quickly. The Stella Morgan round-neck butterfly top (£21.99) and the Made in Italy choker-style top (£12.99) are both also strong favourites with customers.

Steven Lowther, director, Jolaby in Huddersfield

Occasionwear dresses from our own brand, Jolaby, are doing well, particularly the wrap ruched dress (£149) and cowl hitch dress (£149). Cowl dresses have sold well in lots of different colours. Oversized casual tops from Dare Label (£69) have also been a favourite with customers. We have been offering a broad product range to help achieve extra sales and trading has been good. 


Denali diablo

Denali diablo

North Face Denali Diablo

Jamie Powis, store manager, Chevron in Wrexham

Jackets from North Face, including the Denali (£125) and 1985 (£85) in bright yellow and black have been selling well. Gym King tracksuits in khaki green and steel grey (£90) are selling well, as are the brand’s long-line T-shirts in burgundy. The Farah Brewer cotton shirt (£55) in plain khaki green or sky blue is another popular choice. Business has been up on last year and we’re expecting that to continue.

Steve Robson, owner, Visual Impact, Isle of Wight

We’ve recently introduced Nudie Jeans into the store, which have a nice wash and fit. The Lean Dean (£120) and Skinny Lin (from £99) have been working very well, especially in lighter washes and slightly faded, paler colours. Farah has also been doing well because of its good price point for shirts, including the Steen shirt (£60) and Denny T-shirt (£30). We’ve had some good weekends in February when the weather was nicer but sales have been slightly tougher when there’s been bad weather.

Tony Barnes, shop manager, Arnold Jeans in Nottingham

Polo shirts (£55) and T-shirts (£26-£39.99) from Fred Perry in navy and oxblood have been really popular for us. Polo shirts from Jack Jones (£16.99- £39.99), which start at a lower price point, have also been selling really well. Mish Mash Jeans in dark washes (£55) are another popular, mid-range item among customers and we’re proud to have built up our business with the brand. We’re finding that more and more, people buy stuff when they need to, rather than on a whim.

Jay Stroud, senior sales assistant, Badger Clothing in Brighton

Carhartt has been popular with customers, particularly the Adams bomber jacket (£130) and Chase sweats (£55). T-shirts from Scotch & Soda (£45) have also been selling well, especially its grey Ralston jeans (£120). Levi’s 511 chinos and jeans (from £95) continue to fly off the shelves.



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